Purpose, Values & Goals
We believe that a robust, independent media is fundamental to a democratic society
in which individuals are empowered as critical thinkers, creative problem-solvers and engaged citizens.
We expect our students, faculty and staff to use their communications skills
and expertise to help our communities adapt and thrive in a complex global society.
We aspire to be a catalyst for positive change in our region and a national leader
in modern media education.
PRINCIPLED: We represent the values of free speech and an ethical approach to journalism and media communications.
COLLABORATIVE: We are an inclusive and welcoming community that fosters meaningful collaborations of shared purpose within and beyond our university.
INNOVATIVE: We embrace a culture of creativity and risk-taking that anticipates and adapts to a dynamic and evolving media environment.
RELEVANT: We require our students and faculty to be current in their knowledge and skills and able to apply relevant theories to their practice.
CURIOUS: We produce academic and creative scholarship that can be shared and applied to real-world problems.
- Prepare students to be skilled and ethical communications professionals who are grounded in research methods, current and emerging media practices and the principles of the First Amendment.
- Advance media communications theory and practice that positions the college as an academic thought leader and an incubator for industry solutions.
- Use the skills and expertise of our faculty, staff, students and alumni to create and support communications that contribute to the well-being and betterment of local communities.
- Partner with the University to grow enrollment, advance innovation and entrepreneurship, and collaborate across disciplines and programs.