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M.S. in Media Solutions and Innovation

The Media Solutions and Innovation graduate program prepares you to become a media strategist and futurist who can function as a change agent and adaptive leader within the industry.

What is it?

Our 12-month online master’s degree program explores the disruptions in the media industry and how to build industry partners to assist in research and development, discovery, and creating targeted solution pathways to address some of the most challenging media problems. Through this program, you will be connected with local media owners looking for successors and you will be given the tools to be a successful media owner.


General and Operations Managers

Chief Executive


Reporters and Correspondents

What You’ll Learn

This master’s program is designed to fill an identified need in the market by offering a distinct innovation program that focuses on individual entrepreneurship as an alternative to existing skills-focused “new media” programs, and as a unique graduate-level program that challenges/extends existing “teaching hospital” models in schools of journalism.

Publisher Path

Students complete the program in a NewStart cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. After completing their core courses, students will take the capstone course, which includes a hands-on research immersion into a news organization. The program’s capstone course synthesizes all students have learned into one comprehensive project — researching and creating a business plan and audience development strategy for a real-world media publication.

Who should enroll in the Media Solutions and Innovation master’s degree program at West Virginia University?

  • Current journalism students who want to get a master's degree in entrepreneurial endeavors
  • Current journalists who want to own or run their own business
  • Former journalists who have been laid off who want to own their own destiny
  • Local entrepreneurs who realize how important journalism is to a functioning society
  • Journalists who left for the PR field and want to get back in
  • Existing owners who want to smartly scale up their businesses, acquire new businesses or restructure their operations for more profitability and efficiency


Admission to the Innovations and Media Solutions – Publishing Path program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Apply Online


NewStart is a local news ownership initiative, created by West Virginia University’s Reed College of Media in collaboration with the West Virginia Press Association, that has a mission to recruit, train and support the next generation of community newspaper owners and publishers across the country.

Learn More about NewStart
Jim Iovino


Jim is the Ogden Newspapers Visiting Assistant Professor of Media Innovation and the director of the NewStart program. He is an award winning journalist who was previously the deputy managing editor of the Pittsburgh Post-Gazette. Contact Jim if you have any questions about the master's degree or NewStart.

Contact Jim Iovino