Skip to main content

M.S. in Media Solutions and Innovation

Want to own your own publication or enhance your current journalism skills? West Virginia University’s Media Innovation and Solutions master’s degree program or the four-course certificate program may be exactly what you need to make it happen.

Request Information

What is it?

The Media Solutions and Innovation master's degree and certificate programs explore the disruptions in the media industry and give you specific skills and tools that prepare you to lead or launch a media organization in the 21st century. Both programs partner with NewStart to connect you with industry leaders for discovery, research and development of targeted solutions to address some of the most challenging media problems. You'll also be introduced to local media owners looking for successors.

The master's degree and certificate programs are both entirely online and designed to flex with your schedule. It is designed for people who want to continue working in their current field. Students also benefit from in-depth virtual workshops and panel discussions with industry leaders.

Who should apply?

Current journalists who want to become entrepreneurs

Employees identified by management as up-and-coming newsroom leaders

Journalists who left the industry and want back in

Current owners and publishers who want to scale their business or restructure for more profitability and efficiency

Entrepreneurs and civic-minded community leaders

Current students who have an entrepreneurial flair

Which is right for you?

Both the Media Solutions and Innovation master’s degree program and certificate program are fully online and designed to fit your schedule. Here’s a breakdown of some of the unique aspects of both programs:

Master's Degree

Graduate Certificate

Credential Earned M.S. in Media Solutions and Innovation Graduate Certificate
Number of Credits 30 credit hours
A combination of eight 3-credit courses, independent study courses and a research practicum
12 credit hours
Four 3-credit courses
  • Media Trends and Disruption (3 credits)
  • Audience Development (3 credits)
  • Media Law/Ethics (3 credits)
  • Community Journalism (3 credits)
  • News Analytics (3 credits)
  • News Product Development (3 credits)
  • Preparatory Research Practicum (4 credits)
  • Independent Study (1 credits)
  • Independent Study (1 credits)
  • Media Leadership Capstone (3 credits)
  • Capstone (3 credits)
  • Audience Development (3 credits)
  • Community Journalism (3 credits)
  • News Analytics (3 credits)
  • Choose 1: News Product Development (3 credits) or Media Leadership Capstone (3 credits)
  • Program workshops & virtual panel discussions
Format Online, Asynchronous Online, Asynchronous
Perfect For ... grad cap iconThose with a bachelor's degree seeking a master's degree in entrepreneurial journalism arrowThose who already have a master's degree and non-degree-seeking students
Estimated Cost checkAbout $18,000 checkAbout $7,500
Financial Aid The full master's degree qualifies for financial aid. The graduate certificate is non-degree-seeking and not eligible for financial aid.

Ready to Apply?

Apply Icon

M.S. in Media Solutions and Innovation

Follow instructions at this link to start your application today!

Apply Now
Certificate Program Icon

Certificate Program

Fill out this form and we will provide you with the next steps to enroll in this program.

Enroll Now
Contact icon

I Still Have A Few Questions…

We can help! Send an email to get started.



Admission to the Media Solutions and Innovation program is based on a holistic, case-by-case analysis of the applicant’s WVU Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Apply Online


NewStart is a local news ownership initiative, created by West Virginia University’s Reed College of Media in collaboration with the West Virginia Press Association, that has a mission to recruit, train and support the next generation of community newspaper owners and publishers across the country.

Learn More about NewStart
Dana Coester


Dana is a professor in the Reed College of Media, editor in chief for 100 Days in Appalachia and the creative director for the College's Media Innovation Center. Her work has focused on technology and community media with special interests in audience building and new economic models for sustaining journalism.

More about Dana