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Entertainment Media

Entertainment options are ever-expanding and technological advances allow us, as consumers, to choose what we want to see in terms of both content and advertising. Entertainment companies are relying more and more on the media to bring their goods to the top of the consumers’ awareness. A recent Edelman study found that 88% of all respondents would likely take action on social media if they enjoy a piece of entertainment. The value of social media and other new media technologies is evident, and this minor provides the knowledge and skills to break into this aspect of the entertainment industry.

Entertainment Media Minor Requirements

Students in colleges and units outside of the College of Media may earn a minor in Entertainment Media by completing the following courses and meeting the requirements as stated below. The Entertainment Media minor is not available to students in the College of Media unless they are pursuing the College’s  Multidisciplinary Studies (MDS) major. The majority of courses for the Entertainment Media minor are offered exclusively online and some may require summer enrollment. Note that additional online course fees apply. Students should also consult the  WVU Undergraduate Catalog for course descriptions and information.

1) MDIA 101 – Media & Society, 3 hours
Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

2) PR 215 – Introduction to Public Relations, 3 hours
Can be taken on campus or online. Introduces the principles of public relations. Examines the definition and historical development, opportunities and challenges and techniques and management of public relations.

3) PR 431 – Promotion for Entertainment Media, 3 hours
Pre-requisites: MDIA 101 and PR 215
Must be taken online. Offers an exploration of the foundations of entertainment promotion and the various opportunities and various channels available

4) ONE of the following:

  • PR 432 – Entertainment Media Branding, 3 hours
    Pre-requisites: MDIA 101 and PR 215
    Must be taken online. An examination of the issues facing entertainment brands with case studies that illuminate both successful and unsuccessful instances of entertainment branding.

  • JRL 419 – Entertainment Reporting, 3 hours
    Pre-requisites: MDIA 101 and PR 215
    Must be taken online. This is a new course first offered in summer 2015. This course is an examination of the issues facing the field of entertainment reporting. Students will cover beats, produce reporting and examine the entertainment industry.

5) PR 433 – Entertainment Media Campaigns, 3 hours
Pre-requisites: MDIA 101 and PR 215
Must be taken online. This is a new course first offered in summer 2015. Offers the application of accumulated knowledge to various real-world entertainment promotional campaigns via case studies.


To earn a minor in Entertainment Media, a student must earn a minimum overall GPA of 2.0 in all courses required for the minor and have 9 distinct credit hours in the minor not shared with other degree requirements. However, College of Media MDS students must earn a C- in every course in the minor and all 15 credit hours must be distinct to the minor and not shared with other degree requirements.

To register for these courses or to pursue a a double-minor, triple-minor or the College’s Multidisciplinary Studies (MDS) major, contact Aaron Hawley at 304-293-3133 or aaron.hawley@mail.wvu.edu.

Online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.