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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Advertising/ Public Relations

Are you a creative problem solver? Are you good at persuading and inspiring others? Do you want to work for causes you’re passionate about? Advertising and Public Relations professionals plan, design and direct communications for every interest in every industry.

What is it?

Students in this major choose an area of emphasis in either Advertising or Public Relations. Advertising professionals promote products, services and ideas through a variety of media to persuade and influence audiences. PR professionals create and communicate messages and campaigns that enhance an organization’s relationship with its people. Advertising and PR professionals exist in every industry, including  agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare and other public-sector fields.

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Meeting, Convention and Event Planner

Advertising Sales Agent

Public Relations Specialist

Advertising and Promotions Manager

Marketing Manager

What You’ll Learn

In this major, you'll choose an area of emphasis in either Advertising or Public Relations. You will hone skills in writing, research, design, event planning and more to produce creative, persuasive campaigns and materials for real clients. You’ll learn to build, plan and execute communications campaigns that help organizations thrive and create positive change in society.

Advertising and public relations are fields that provide ample opportunity to work for organizations you're passionate about, and create messaging that influences others and inspires action.

Our graduates are highly marketable and can find work in advertising and public relations agencies, corporate communications, the sports industry, nonprofit organizations and government.

WVU Advertising and PR students intern with companies like:

Ketchum Logo 

Whitehouse Logo 

DDB Logo 

Find your Niche

The WVU Reed College of Media hosts a variety of student organizations. These clubs offer students opportunities to engage in University activities and connect with other students and professionals nationwide.

Explore Student Orgs

Brittany Osteen

spent a semester abroad at the University of Kent, where she studied contemporary culture and media. She has served as the president of WVU’s award-winning chapter of the Public Relations Student Society of America and contributed to Martin Hall Agency, a student-run communications service. She helped organize the PRSSA Regional Conference, Wired and Wonderful, and participated in the College of Media Women’s Hackathon on Diversifying AI.

Academic Advisors

Emily Roush 

Emily Roush

Phone-icon 304-293-5873

Emily Gerber              

Emily Gerber

Phone-icon  304-293-3507