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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Integrated Marketing Communications

Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you.

What is it?

In the Integrated Marketing Communications bachelor's degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.

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Search Marketing Strategist

Market Research Analysts and Marketing Specialist

Advertising and Promotions Manager

Marketing Manager


The bachelor's degree in Integrated Marketing Communications combines courses in marketing and business administration with advertising and public relations to give you a well-rounded education. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team. And the career outlook is good – many orgs are hiring (and lots of them offer remote work options!).

In-Demand Degree.

Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.

Completely online.

How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.

Customize your Course Schedule.

Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.

Engaged, Award-Winning Faculty.

You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring they’re real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.

A Leader in Online Education

This is the fifth online degree offering by the Reed College of Media, which launched the award-winning M.S. in Integrated Marketing Communications in 2003, the nation’s first online Data Marketing Communications master’s program in 2016, and the online M.S. in Digital Marketing Communications and M.S. in Media Solutions and Innovation in 2020.

Career Support

West Virginia University has a team dedicated to your career development - to support you in finding internships or jobs that align with your passions and put you on the path to your dream career.

Timmy Eads

Meet Timmy

Timmy is your go to for questions about the program and making the best choice for you. He is a two-time College alum, earning his bachelor's degree in Public Relations in May 2021 and his master's degree in Integrated Marketing Communications in December 2022. Oh, also served as the 66th Mountaineer!

Contact Timmy