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Integrated Marketing Communications

Earn your bachelor's degree online from a renowned and accredited program that combines the complementary business and communications fields of advertising, marketing and public relations to give you the skills to succeed in an exciting and expanding field.

What is it?

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional method that ensures your audience senses consistent, persuasive, and reinforcing brand messaging. IMC unifies all pieces of marketing communications, including advertising, public relations, direct marketing, social media, and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels.

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Careers:

Search Marketing Strategist
$90,270

Market Research Analysts and Marketing Specialist
$63,120

Advertising and Promotions Manager
$117,130

Marketing Manager
$131,180

What You’ll Learn

The bachelor's degree in Integrated Marketing Communications is a multidisciplinary program that combines courses in marketing and business administration with advertising and public relations to give you a well-rounded education that prepares you for jobs in this exciting and rapidly growing field.

Multidisciplinary Learning.

Benefit from the resources and expertise offered by two of West Virginia University's nationally accredited programs - marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media. Both Colleges offer robust student advising and career development opportunities, so that you get the experience of an on-campus student from wherever you may be.

Completely online. Completely flexible.

How, where and when you complete coursework is completely up to you. There are zero in-person commitments. This is a great option for students who have to balance school with work and family from locations all over the country.

Engaged, Award-Winning Faculty.

Our top priority is the student experience and we've perfected that in online learning. Our faculty are award-winning experts in their fields and industry pros, and they're bringing all of that into the virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

A Leader in Online Education

This is the fifth online degree offering by the Reed College of Media, which launched the award-winning M.S. in Integrated Marketing Communications in 2003, the nation’s first online Data Marketing Communications master’s program in 2016, and the online M.S. in Digital Marketing Communications and M.S. in Media Solutions and Innovation earlier this year.

Career Support

Both the College of Media and College of Business and Economics have teams dedicated to your career development - to support you in finding internships or jobs that align with your passions and put you on the path to your dream career.

Aaron Hawley

Meet Aaron

Aaron will guide you through every step of the process, from application to scheduling courses to making it to the graduation finish line. He has been supporting online programs for the College of Media for nearly ten years and knows all the ins and outs. Oh, he's also a Media College alum!

Contact Aaron