Integrated Marketing Communications (online) | Reed College of Media

What is it?

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional method that ensures your audience senses consistent, persuasive, and reinforcing brand messaging. IMC unifies all pieces of marketing communications, including advertising, public relations, direct marketing, social media, and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels.

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What You’ll Learn

The bachelor's degree in Integrated Marketing Communications is a multidisciplinary program that combines courses in marketing and business administration with advertising and public relations to give you a well-rounded education that prepares you for jobs in this exciting and rapidly growing field.

Multidisciplinary Learning.

Benefit from the resources and expertise offered by two of West Virginia University's nationally accredited programs - marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media. Both Colleges offer robust student advising and career development opportunities, so that you get the experience of an on-campus student from wherever you may be.

Completely online. Completely flexible.

How, where and when you complete coursework is completely up to you. There are zero in-person commitments. This is a great option for students who have to balance school with work and family from locations all over the country.

Engaged, Award-Winning Faculty.

Our top priority is the student experience and we've perfected that in online learning. Our faculty are award-winning experts in their fields and industry pros, and they're bringing all of that into the virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Courses

Online IMC majors earn a Bachelor of Science in Integrated Marketing Communications degree upon successful completion of the program.

Students in the IMC bachelor's degree program take courses through both the WVU Chambers College of Business and Economics and the Reed College of Media, in addition to general foundation courses, entirely online. To graduate, all College of Media majors must complete a minimum of 120 credit hours. IMC students complete:

An IMC-focused first year seminar course
An IMC introductory course at the beginning and an IMC capstone course at the end
General Education Foundations (GEF) courses like English, math and science
Courses in Advertising and Public Relations
Courses in Business and Marketing
A required minor - any wholly online minor is applicable
Elective courses of your choosing

Sample Courses:

Strategic Social Media
Consumer Behavior
New Products Strategy
Media Planning
Content Branding

Wondering about your course schedule?

Current students should refer to Degree Works to determine their scheduling needs.

Future students can refer to the WVU Undergraduate Catalog for the major requirements and sample schedule.

Tuition

At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts — and the flexible programming allows you to complete coursework around other important obligations. As with any investment, the question is - what’s the return? According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 8% in the next ten years, faster than the average for all other occupations. And, the average salary for marketing specialists is $62,560 with senior level marketing managers earning an average of $161,180 annually.

The Bachelor of Science in Integrated Marketing Communications requires 120 credit hours to complete. Cost per credit hour is $369 for residents and $399 for non-residents.

Total Degree Cost

$44,280 – Residents
$47,880 – Non-Residents

Cost Breakdown by Credit Hours

Credits	Resident Tuition	Non-Resident Tuition
1	$369	$399
3	$1,107	$1,197
6	$2,214	$2,394
9	$3,321	$3,591

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Career Support

Both the College of Media and College of Business and Economics have teams dedicated to your career development - to support you in finding internships or jobs that align with your passions and put you on the path to your dream career.

Meet Aaron

Aaron will guide you through every step of the process, from application to scheduling courses to making it to the graduation finish line. He has been supporting online programs for the College of Media for nearly ten years and knows all the ins and outs. Oh, he's also a Media College alum!

Contact Aaron