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Integrated Marketing Communications

Earn your bachelor's degree online from a renowned and accredited program that combines the complementary business and communications fields of advertising, marketing and public relations to give you the skills to succeed in an exciting and expanding field.

What is it?

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional method that ensures your audience senses consistent, persuasive, and reinforcing brand messaging. IMC unifies all pieces of marketing communications, including advertising, public relations, direct marketing, social media, and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels.

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Careers:

Search Marketing Strategist
$90,270

Market Research Analysts and Marketing Specialist
$63,120

Advertising and Promotions Manager
$117,130

Marketing Manager
$131,180

Courses

Online IMC majors earn a Bachelor of Science in Integrated Marketing Communications degree upon successful completion of the program.

Students in the IMC bachelor's degree program take courses through both the WVU Chambers College of Business and Economics and the Reed College of Media, in addition to general foundation courses, entirely online. To graduate, all College of Media majors must complete a minimum of 120 credit hours. IMC students complete:

  • An IMC-focused first year seminar course
  • An IMC introductory course at the beginning and an IMC capstone course at the end
  • General Education Foundations (GEF) courses like English, math and science
  • Courses in Advertising and Public Relations
  • Courses in Business and Marketing
  • A required minor - any wholly online minor is applicable
  • Elective courses of your choosing

Sample Courses:

  • Strategic Social Media
  • Consumer Behavior
  • New Products Strategy
  • Media Planning
  • Content Branding

Wondering about your course schedule?

Current students should refer to Degree Works to determine their scheduling needs.

Future students can refer to the WVU Undergraduate Catalog for the major requirements and sample schedule.

A Leader in Online Education

This is the fifth online degree offering by the Reed College of Media, which launched the award-winning M.S. in Integrated Marketing Communications in 2003, the nation’s first online Data Marketing Communications master’s program in 2016, and the online M.S. in Digital Marketing Communications and M.S. in Media Solutions and Innovation earlier this year.

Career Support

Both the College of Media and College of Business and Economics have teams dedicated to your career development - to support you in finding internships or jobs that align with your passions and put you on the path to your dream career.

Aaron Hawley

Meet Aaron

Aaron will guide you through every step of the process, from application to scheduling courses to making it to the graduation finish line. He has been supporting online programs for the College of Media for nearly ten years and knows all the ins and outs. Oh, he's also a Media College alum!

Contact Aaron