What is it?
Integrated Marketing Communications (IMC) is a strategic, collaborative,
and promotional method that ensures your audience senses consistent, persuasive,
and reinforcing brand messaging. IMC unifies all pieces of marketing communications,
including advertising, public relations, direct marketing, social media,
and sales promotion. Integrated Marketing Communications adopts a human-centered
approach where messaging caters to an audience and is consistent across
all channels.
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Careers:
Search Marketing Strategist
$90,270
Market Research Analysts and Marketing Specialist
$63,120
Advertising and Promotions Manager
$117,130
Marketing Manager
$131,180