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Reed College of Media Online Programs

The Reed College of Media offers two online graduate programs: Integrated Marketing Communications and Data Marketing Communications. The IMC program equips students with the latest strategic communications techniques that differentiate them from others in the field. The DMC program is the nation’s first graduate degree focused specifically on the impact data has on marketing communications. It addresses a critical need for communicators who understand how to interpret data to drive strategic messaging.

At the undergraduate level, the College offers a variety of online minors to students across the WVU campus. Students in our minors can enhance their career options by developing a specialized set of communications skills that can strengthen any resume.

Graduate Online Programs

M.S. in Integrated Marketing Communications (IMC)

The IMC program will give you the practical skills needed to build, implement and measure integrated marketing communications campaigns in today’s dynamic digital environment.

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M.S. in Data Marketing Communications (DMC)

The DMC program will give you the practical skills you need to gather, sort and process data that your organization can rely on to make key marketing communications decisions.

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Undergraduate Online Minors