Graduate Instructors
Helena Angell
Public Relations Consultant with Extensive Teaching Experience
Teaches DMC 655 Customer Engagement Ethics and Strategies
Helena Angell, PhD, has over 25 years of teaching experience in higher education, and has taught at Rollins College, the University of Florida, WVU, and in other venues.
Kevin Beatty
Marketing Executive, B2B Technology Industry
Teaches DMC 673 Campaign Metrics and Assessment
Kevin Beatty is a versatile marketing leader with over 20 years of B2B and technology industry experience leading teams in Fortune 500 companies and small-to-medium businesses in the areas of marketing and brand strategy, product marketing and management, channel management, and training. His experience also includes international marketing and business development in over 20 countries.
Bob Bentz
President of Purplegator and Advanced Telecom Services
Teaches IMC 629 Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.
JoAnn Catherine Burnett
Instructor and Web Marketing Consultant
Teaches IMC 642 Web Metrics and SEO
In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.
Kristen Buzan
Senior Marketing Manager
Teaches IMC 641 Social Media and Marketing
Kristen Buzan spent over a decade at AT&T where she led the team responsible for the U-verse TV customer base with a focus on increasing revenue and reducing customer churn.
Zac Carrier
Assistant Director of University Relations at West Virginia University Institute of Technology
Teaches IMC 618 PR Concepts and Strategy
Zac Carrier is a marketing and communications professional with more than a decade of experience in media and public relations, marketing, advertising, crisis and internal communications, and business writing.
Christopher Caserta
Vice President of Business Development at U.S. Medical Management
Teaches IMC 612 Audience Insight
Christopher Caserta is a strategy and marketing communications executive with over 20 years of experience within regional and national health systems and post-acute care organizations. Within the healthcare industry, he has led teams within corporate strategy, marketing communications, brand building, demand creation, relationship sales, and digital communications. Caserta received his Bachelor of Specialized Studies in Biomedical Science with a Psychology minor from Ohio University and his Master of Science in Integrated Marketing Communications from West Virginia University.
Alan Christopher
Owner, DAC Marketing
Teaches IMC 640 Introduction to Digital Marketing Communications
Dr. Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.
Patricia Cox
Principal Owner of A Few Good Marketers, LLC
Teaches IMC 613 Brand Equity Management
Patricia Cox is a digital marketing veteran who has played an active role in the establishment of today’s digital marketing ecosystem. Utilizing a ‘strategy-first‘ point of view accompanied by Cox’s experience led her to play key executive roles in developing digital, social and CRM business units for agencies servicing major national and international brands. As an esteemed client service professional, Cox has worked in almost every facet of traditional and digital marketing - from product development to retail--and across every consumer contact channel.
Stacey Creely
Public Relations Professional
Teaches IMC 610 Introduction to IMC
Stacey Creely currently serves as director of public relations and assistant director
of admissions at The Linsly School, an independent, coeducational boarding and day
school for grades 5-12 in Wheeling, West Virginia.
Matthew Cummings
Manager, Public Relations & Social Media at Erie Insurance
Teaches IMC 610 Introduction to IMC
Britt Davenport
President and Chief Executive of Brand Urbanity
Teaches DMC 665 Customer Engagement Strategies, IMC 631 Crisis Communications and IMC 648 Executive Comm and Leadership
Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.
Dan Dipiazzo
Chief Marketing and Experience Officer
Dan Dipiazzo is an accomplished professional with more than 30 years of experience in marketing and communications.
Whitney Drake
Senior Manager of General Motors Customer Experience Success Solutions Digital Engagement
Teaches IMC 610 Introduction to IMC, IMC 631 Crisis Communication, IMC 641 Social Media and Marketing and JRL 433 Social Media Applications
Whitney E. Drake holds a Bachelor of Arts in Communication from Michigan State University and a Master of Science in Integrated Marketing Communications from West Virginia University, where she teaches IMC 610, IMC 631, IMC 641 and JRL 433. She has also taught social media campaigns at Wayne State University.
Sandra Ducoffe
Over 30 years of experience in higher education; research focused on communication effects in advertising
Teaches IMC 611 Marketing Research and Analysis
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Meagen Fekos
Senior Associate Director for Digital Strategy at Carnegie Mellon University’s Advancement Division
Teaches IMC 647 Higher Education Marketing
Meagen Fekos is a digital communications and marketing expert based in Pittsburgh, PA. She spent years as a digital journalist, working at newspapers across Pennsylvania. She is an expert in building online engagement, marketing digital communication strategies and multimedia storytelling. Fekos was the assistant managing editor/digital at the Pittsburgh Post-Gazette and led the digital and interactive design teams through the paper’s Pulitzer Prize-winning coverage of the Tree of Life massacre.
Brian Fickel
Senior Communications Executive and Advisor
Teaches IMC 648 Executive Communications and Leadership
Brian Fickel is a passionate executive communications advisor, spokesperson, and speechwriter with over 15 years of experience in strategic communications and public relations. Fickel relishes opportunities to help others develop their skills and abilities, always striving to help them achieve their full potential.
Dennis Flynn
Senior Partner at B2P Partners
Teaches DMC 672 Campaign Planning and Programmatic Media Buying
Dennis Flynn is a global brand builder and an international corporate communication, marketing and PR executive and author with over 20 years of experience in B2B and B2C sectors, having worked in various senior level positions in client-side, agency and entrepreneurial environments.
Mark Fragale
Executive Producer at Rochester Institute of Technology
Teaches IMC 643 Digital Video Production
Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years. Previous to RIT, he worked in Los Angeles as a camera operator and director of photography in the film and television industry for over a decade.
Karen Freberg
Associate Professor, Author
2012 Alexia Vanides Online Teaching Award Recipient
Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications
and author whose research has been published in several book chapters and
academic journals including
Public Relations Review and
Media Psychology Review.
Mitchell Friedman
Senior Lecturer
Teaches IMC 636 Campaigns (Provided Client)
Mitchell Friedman, EdD, APR develops people. Known as an enthusiastic, energetic, and insightful educator and consultant, he relishes opportunities to help others to develop their skills and abilities on the path to achieving their full potential.
Grace Gao
Extensive experience in the areas of assessment, research design, applied statistics and standard setting
Teaches IMC 611 Marketing Research & Analysis
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
Cyndi Greenglass
President at Livingston Strategies
Teaches DMC 680 Data Marketing Communications Campaigns and IMC 611 Marketing Research and Analysis
Joe Gura
Product Marketing, Communications, Digital Media, and Global Business Strategy Expert
Teaches IMC 640 Introduction to Digital Marketing Communications and IMC 642 Web Metrics and SEO
Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.
Bonnie Harris
IMC Consultant with more than 20 years of experience
Teaches IMC 636 Campaigns (Provided-Client Case) and IMC 624 Cause Marketing
Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries. Prior to joining MedTech,
David Hazelton
Design Director for ProShares
Teaches IMC 610 Introduction to IMC and IMC 621 Current Topics in IMC
Justin Hoot
Director, Client Services at Someoddpilot
Teaches IMC 693 Influencer Marketing and IMC 644 Digital Marketing Communications Campaigns
Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.
Keli Jacobi
Consultant for Small Businesses
Teaches DMC 660 Introduction to Data Marketing Communications
Keli Jacobi is an award-winning professional with experience leading higher education marketing and communications teams, managing projects and content across platforms, as well as making data-informed decisions.
Maurice Johnson
Faculty Member at Florida A&M University
Teaches IMC 622 Multicultural Marketing
Maurice Johnson is a graduate of the Florida A&M University School of Journalism & Graphic Communication, earning magna cum laude honors with a Bachelor of Science in Magazine Journalism. He later earned a Master of Science in Integrated Marketing Management & Communication from the Florida State University School of Communication with certifications in both digital video production and project management.
Tyler King
Senior Social Media and Community Manager for PandaDoc
Teaches DMC 664 Social Media Optimization
It always makes Tyler King uncomfortable when people call themselves social media “masters,” but, if someone were to call him a social media Jedi master, he would think that’s pretty cool. King is a reformed history major working in marketing, specifically social media marketing. He got his start in digital marketing over a decade ago. Over the years, he has worked with incredible brands like the NBA’s G League, Nordictrack, Dell, Pluralsight, Intellibed, Zions Bank, and BambooHR.
Robert Krueger
Executive Communications Manager for Gensler
Teaches IMC 648 Executive Comm and Leadership and DMC 673 Campaign Metrics and Assessment
Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.
Lynne Leger
Senior Vice President, Goodwill Retail & Business Services
Teaches IMC 636 IMC Campaigns (Provided-Client Case)
Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.
Michael Lynch
Marketing Professional with over 20 years of experience
Teaches DMC 674 Messaging for Customer Relationship Management
Frank Marra
Professor and Practitioner in Rochester, New York
Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Kristin Meeks
Owner of WV Social Media Consultants
Teaches IMC 639 Content Marketing
Kristin Meeks is a consultant that specializes in the integration of digital
and traditional marketing practices.
Tod Meisner
Aflac, Brand Manager – Social Media
Teaches IMC 634 Digital Storytelling and IMC 641 Social Media and Marketing
Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications. He is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. Meisner is also a Lean Six Sigma Green Belt.
Beth Michalec
Assistant Professor of Corporate Communication, Penn State Lehigh Valley
Teaches IMC 611 Marketing Research and Analysis
Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus.
Jim Morrison
Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant
Teaches IMC 643 Digital Video Production
Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.
Matthew Muetzel
Director of Digital and Marketing Operations at Aimmune Therapeutics
Teaches IMC 613 Brand Equity Management
Muetzel is a versatile integrated marketing leader who brings a wide range of digital experiences from Fortune 500 companies across the pharmaceutical, medical device, and retail sectors. Currently, he leads US Digital Strategy and Marketing Operations for Aimmune Therapeutics – A Nestle Health Science Company.
Jad-Évangelo Nasser
Multicultural Strategist, Educator and Storyteller
Teaches IMC 645 Diversity and Inclusion in IMC and IMC 634 Digital Storytelling
Jad-Évangelo Nasser was born and raised in Lebanon and has worked in the Middle East, North African, and North American markets. Nasser brings 8+ years of experience as a global and multicultural-focused media/communications professional with expertise in creative marketing strategies, client relationship management, and strategic communications with international agencies such as BBDO, Wunderman Thompson, McCann Worldgroup, TBWA\Chiat\Day, and Transperfect Translations.
Karen Naumann
Senior Instructor at the U.S. Department of Defense’s Information School
Teaches IMC 631 Crisis Communication
Karen Naumann, APR, PMP is a senior Instructor at the U.S. Department of Defense Information School, where she trains public affairs officers for the United States' fleet and field.
Bill Nevin
Associate Vice President of Communications for the WVU Foundation
Teaches IMC 610 Introduction to IMC
Bill Nevin is associate vice president of communications for the West Virginia University
Foundation, the private fundraising arm of West Virginia University.
Will Oechsler
Strategic Business Executive
Teaches IMC 612 Audience Insight
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
Kristi Hansen Onkka
Healthcare Marketing Consultant, Educator and Speaker
Teaches IMC 619 Emerging Media and the Market and IMC 646 Augmented Reality and Virtual Reality in IMC
An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.
Hugo Pérez
Chief Creative Strategist at Local Boy
Teaches IMC 693 Influencer Marketing and IMC 634 Digital Storytelling
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Nathan Pieratt
Award-Winning Designer and Creative Director
Teaches IMC 610 Introduction to IMC and IMC 625 Advanced Creative Concepts
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
William Pitzer
Illustrator, Designer and Writer
Teaches IMC 635 Visual Information Design and IMC 619 Emerging Media and the Market
William (Bill) Pitzer is an illustrator, designer and writer, specializing in creating compelling content for print and online media.
Veronica Purvis
Associate Executive Director at TREX Association Management Solutions for the Skin of Color Society (SOCS)
Teaches IMC 637 Internal Brand Communication
Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.
Keith Quesenberry
Associate Professor of Marketing at Messiah University
Kellie Reinert
Growth Marketing Lead & Lifecycle Strategist
Teaches IMC 612 Audience Insight
Kellie Reinert joins WVU with twelve years of professional experience specializing in buyer behavior, content management and lifecycle marketing strategies. She is currently the growth marketing lead at Totango, a customer success SaaS platform. Reinert oversees revenue-funnel initiatives in this role, including marketing automation and lead nurturing, audience segmentation and data analysis.
Stacie Rivera
Public Relations Professional with more than 20 years’ experience
Teaches IMC 627 Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Archie Sader
Former Partner in a Global Advertising Agency
Teaches IMC 636 IMC Campaigns (Selected-Client Case)
Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Jason Sargus
Business Strategist, Coach and Online Instructor
Teaches IMC 633 Entrepreneurship in IMC
Jason Sargus has nearly two decades of business ownership, entrepreneurship and professional combat sport coaching and management experience. As the founder of the Brazen Sports Agency and Brazen Boxing & MMA, Sargus has helped guide the careers of elite level professional athletes in boxing and mixed martial arts. Some current and former notable athletes under his guidance include Paul Felder (UFC), Matt Frevola (UFC), Eddie Gordon (UFC), Gabriel Rosado (boxing World Title Contender) and Jason Sosa (Super Feather Weight World Champion boxer).
Laura Shea
Chief Marketing Officer, Humboldt General Hospital
Teaches IMC 613 Brand Equity Management
Laura Shea is a senior-level executive with nearly 20 years of experience leading healthcare marketing, communications and planning initiatives at small community hospitals.
Matthew Staudt
Vice President of Podcast Programming at iHeartRadio
Teaches IMC 693 SPTP: Podcast Production and Promotion
Matty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser, West Virginia. During his radio career, he has been an on-air host, morning show lead and Executive Producer at such legendary stations as WJFK in Washington DC, WNEW in New York City, Alice Radio (KLLC) and Live 105 (KITS) in San Francisco.
Neal Stewart
Marketing and Sales Executive
Teaches DMC 660 Introduction to Data Marketing Communications and IMC 636 IMC Campaigns (Provided-Client Case)
Neal Stewart is a marketing and sales executive with over 20 years of professional experience and is a 2019 graduate of the Reed College of Media’s Integrated Marketing Communications program. Most of Stewart’s career has been spent in the beer industry working on brands like Coors Light, Miller Lite, Dogfish Head and Deschutes Brewery.
Larry M. Stultz
Operated Design and Advertising Firms in New Orleans and Atlanta
Teaches IMC 615 Creative Strategy & Execution
Dr. Larry Stultz has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.
Bob Sukys
Founder and Director of BrandMine
Teaches IMC 613 Brand Equity Management
Amy Teller
Marketing Strategist and Online Instructor
Amy Alyson Teller is an instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation. She also teaches Event Execution, Event Promotion, and Event Planning in Public Relations at the undergraduate level and is a host of WVU's Marketing Communications Today podcast where she interviews industry thought leaders on topics that explore Marketing Communications Strategies to inform and inspire audiences.
Mark Tietbohl
Mentor and Consultant
Neelesh Varde
Global Product Manager at Roquette
Teaches DMC 663 Brand Data Collection and Visualization
Dr. Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.
Josh Wilson
Senior Vice President of Marketing for Whitefish Credit Union
Teaches DMC 673 Campaign Metrics and Assessment
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.
Kathryn S. Wilson
Over 25 years of experience in the healthcare industry
Teaches IMC 639 Content Marketing
Kathryn Wilson has over 25 years of experience in health insurance and post-acute care. Her experience includes leadership roles such as the following: corporate compliance officer, human resources director, corporate communications director, customer services director and staff development director.