Public Relations Consultant with Extensive Teaching Experience
Helena Angell, PhD, has over 25 years of teaching experience in higher education, and has taught at Rollins College, the University of Florida, WVU, and in other venues.
Full-time Faculty at the Albers School of Business and Economics
2014 Alexia Vanides Teaching Award Recipient
President of Purplegator and Advanced Telecom Services
Teaches IMC 629 Mobile Marketing
Bob Bentz is president of mobile-first marketing agency Purplegator. He also led Advanced Telecom Services from a start-up, with no outside financing, to $62.2 million in annual sales with offices in the USA, Canada, UK, Czech Republic, and Taiwan. He is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing.
JoAnn Catherine Burnett
Instructor and Web Marketing Consultant
Teaches IMC 642 - Web Metrics and SEO
In addition to serving as an online adjunct instructor teaching Web Metrics and Search Engine Optimization in the Digital Marketing Communications Program, JoAnn Burnett is a Business Instructor at WVU Keyser.
Owner, DAC Marketing
Dr. Alan Christopher has not yet decided what he wants to be when (and if) he grows up. He and his family live in Austin, Texas, the live music capitol of the world. His company, DAC Marketing, is primarily engaged as a manufacturer’s representative in the promotional products industry in the Southwest.
President of a full service marketing research firm specializing in communications, new technology and consumer products
Dr. Robin Cobbey holds a B.A. in Anthropology and M.A. in Journalism from Ohio State University. Her doctorate is in Mass Communications with a minor in Marketing from Syracuse University, where she held the John Ben Snow Research Assistantship in the Communications Research Center at the S.I. Newhouse School of Public Communications.
CEO and Co-Founder of The Allen Lewis Agency, a full-service marketing and communications firm
In May 2015, Jocelyn K. Coley (née Allen) embarked on what she calls “Jocelyn3.0”, partnering with best friend Chandra S. Lewis to launch The Allen Lewis Agency (TALA), a full-service marketing and communications firm. As CEO, Coley puts her creative skills and passion for connecting individuals, brands and businesses to use daily for clients big and small.
Public Relations Professional
Teaches IMC 610 - Introduction to IMC
Stacey Creely currently serves as director of public relations and assistant director of admissions at The Linsly School, an independent, coeducational boarding and day school for grades 5-12 in Wheeling, West Virginia.
Manager, Public Relations & Social Media at Erie Insurance
Teaches IMC 610 - Introduction to IMC
President and Chief Executive of Brand Urbanity
Dr. Debra Brittain (Britt) Davenport is the president and chief executive of Brand Urbanity, a full-service branding and IMC firm with offices in Phoenix and Los Angeles. She has more than 30 years of experience as a senior PR, marketing, and branding executive.
Chief marketing officer with 30 years’ experience
Teaches DMC 660 - Introduction to DMC and DMC 662 - Message Customization
Dan Dipiazzo is an accomplished professional with more than 30 years of experience in marketing, public relations and journalism.
Senior Manager of GM Brand & Story Bureau at General Motors
Teaches IMC 610 - Introduction to IMC
Whitney Drake has created compelling activations around some of the world’s largest events, including the Super Bowl, American Idol, SXSW and Warriors in Pink.
Over 30 years of experience in higher education; research focused on communication effects in advertising
Dr. Sandra Ducoffe has over 30 years of experience in higher education, teaching traditional and online courses at several colleges and universities, including: the University of Texas at Austin, Michigan State University, Fairfield University, the University of Notre Dame, the University of Maryland University College, and the University of Wisconsin-Milwaukee.
Principal and Founder of Brands Rising
Susan Emerick is principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods.
Senior Partner at B2P Partners
Dennis Flynn is a global brand builder and an international corporate communication, marketing and PR executive and author with over 20 years of experience in B2B and B2C sectors, having worked in various senior level positions in client-side, agency and entrepreneurial environments.
Executive Producer at Rochester Institute of Technology
Mark Fragale is an award-winning producer in college video production and has worked at Rochester Institute of Technology for the past 19 years. Previous to RIT, he worked in Los Angeles as a camera operator and director of photography in the film and television industry for over a decade.
Associate Professor, Author
Teaches IMC 618 - PR Concepts & Strategy and IMC 641 - Social Media and Marketing
2012 Alexia Vanides Online Teaching Award Recipient
Dr. Karen Freberg is a presenter, research consultant in social media and crisis communications and author whose research has been published in several book chapters and academic journals including Public Relations Review and Media Psychology Review.
Extensive experience in the areas of assessment, research design, applied statistics and standard setting
Dr. Grace Gao earned her Ph.D. in Educational Research and Evaluation from Ohio University and has a Master Degrees in Accounting and International Studies from Ohio University.
President at Livingston Strategies
Product Marketing, Communications, Digital Media, and Global Business Strategy Expert
Joe Gura currently serves as worldwide marketing lead for Enhanced Solutions in Microsoft’s Support Solutions Group, helping organizations harvest the most potential from their technologies.
IMC Consultant with more than 20 years of experience
Bonnie Harris is the founder of Wax Marketing, Inc. an integrated marketing agency based in St. Paul, Minnesota.
Design Director for ProShares
David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, Hazelton is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.
Jennifer Wehr Holt
Professor, Marketing and Nutrition Consultant
Teaches DMC 661 - Audience Segmentation
Consultant for Small Businesses
Keli Jacobi is an award-winning professional with experience leading higher education marketing and communications teams, managing projects and content across platforms, as well as making data-informed decisions.
Author, Entrepreneur, Consultant and Thought Leader on marketing, innovation and change
Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
Susan K. Jones
Tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates
Teaches IMC 616 - Direct and Digital Marketing and DMC 665 - Customer Engagement Ethics and Strategies
Vice President for University Marketing and Communications at the University of Toledo
Dr. Adrienne King joined The University of Toledo as associate vice president of marketing and communications in January 2019 and was promoted to Vice President for University Marketing and Communications in 2021.
Executive Communications Manager for Gensler
Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm. In this firm-wide role, he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.
Marketing Services & Advertising Procurement Professional
Marketing procurement professional who has worked category management in marketing and advertising categories for over 15 years in an array of industries.
Senior Vice President, Goodwill Retail & Business Services
Lynne Leger has spent more than 25 years in leadership positions building campaigns for brands including Borders Books and Music, David’s Bridal, Build a Bear and Goodwill Industries.
Marketing Professional with over 20 years of experience
David W. Marold
Former Marketing and Sales Executive
Teaches IMC 636 – Campaigns (Provided-Client Case)
Professor and Practitioner in Rochester, New York
Teaches IMC 618 - PR Concepts and Strategy, IMC 628 - Applied Public Relations and IMC 631 - Crisis Communication
Frank Marra worked and studied for five years with Dr. Jim Grunig, the world’s leading scholar in public relations. He is a specialist in crisis management and developed the first theory of crisis public relations.
Brand Strategy Consultant
Matthew has over 16 years of senior-level marketing experience, with professional roles as a development director, marketing director, and special events manager for nonprofits. She was also a senior market research analyst for Ketchum Public Relations. At this company she conducted market research for 70 client accounts, including: Fortune 500 companies such as PepsiCo NA, Keurig Dr Pepper, JP Morgan Chase, P&G, FedEx, and HPE, to name a few.
Aflac, Brand Manager – Social Media
Teaches IMC 634 - Digital Storytelling
Tod Meisner possesses more than 15 years of experience in digital and traditional marketing, brand and advertising strategy, social media management, public and media relations, sports information and employee communications. He is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. Meisner is also a Lean Six Sigma Green Belt.
Assistant Professor of Corporate Communication, Penn State Lehigh Valley
Dr. Beth E. Michalec is a West Virginia native and proud WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus.
Adjunct Instructor, and Marketing Communications and Corporate & Community Event Planning Consultant
Jim recently completed a 40-year career at American Greetings Corporation where he served as director of trade marketing and events.
Associate Vice President of Communications for the WVU Foundation
Teaches IMC 610 - Introduction to IMC
Bill Nevin is associate vice president of communications for the West Virginia University
Foundation, the private fundraising arm of West Virginia University.
Strategic Business Executive
Teaches IMC 634 – Digital Storytelling
Will Oechsler is the senior vice president of U.S. operations for Our Daily Bread Ministries headquartered in Grand Rapids, MI. In this role, he oversees all domestic publishing, media, marketing, strategic partnerships, outreach, and customer experiences. He also serves on the global executive team for this 75-year-old nonprofit that operates in 150 countries worldwide.
Kristi Hansen Onkka
Healthcare Marketing Consultant, Educator and Speaker
An innovator of online digital experiences for both HCP and consumer/patient with more than 19 years of marketing experience.
Chief Creative Strategist at Local Boy
As a seasoned professional storyteller, Hugo Pérez is an expert at finding the compelling thread in brand stories that makes consumer connections come to life. His own story weaves across institutions, corporations, agencies, and firms of all types, fueled by wide-ranging global experiences.
Award-Winning Designer and Creative Director
Teaches IMC 610 - Introduction to IMC and IMC 625 - Advanced Creative Concepts
Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.
Associate Executive Director at TREX Association Management Solutions for the Skin of Color Society (SOCS)
Veronica Holmes Purvis, MSM, CAE is an award-winning, strategic executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and non-profits.
Associate Professor of Marketing at Messiah University
Adjunct Associate Professor at The Graduate School at University of Maryland University College
Teaches IMC 614 - Media Analysis
Dr. James Ramos has more than 14 years of experience teaching consumer behavior, marketing management and ethics, and a long career in advertising for companies like Louis Vuitton, Benetton and NBC.
Public Relations Professional with more than 20 years’ experience
Teaches IMC 627 - Healthcare Marketing
Stacie M. Rivera joins the West Virginia University College of Media Online Programs instructor faculty as an accredited public relations professional with more than 20 years’ experience in health care communications.
Former Partner in a Global Advertising Agency
Lead Instructor, IMC 636 - IMC Campaigns (Selected-Client Case)
Archie Sader is a former partner in a global advertising agency, clients included NFL Properties, Business Week, Standard and Poor's, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference
Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career.
Larry M. Stultz
Operated Design and Advertising Firms in New Orleans and Atlanta
Dr. Larry Stultz has been on the IMC faculty since 2007. He served as department chair for the Bachelor of Arts in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.
Founder and Director of BrandMine
Teaches IMC 636 - Campaigns (Provided-Client Case)
Marketing Strategist and Online Instructor
Teaches DMC 661 Audience Research and Segmentation, IMC 629 Mobile Marketing and IMC 640 Introduction to Digital Marketing Communications
Amy Alyson Teller is a Lead Instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation. She also teaches Event Execution, Event Promotion, and Event Planning in Public Relations at the undergraduate level and is a host of WVU's Marketing Communications Today podcast where she interviews industry thought leaders on topics that explore Marketing Communications Strategies to inform and inspire audiences.
Mentor and Consultant
Teaches IMC 642 - Web Metrics & SEO and IMC 634 - Digital Storytelling
Global Product Manager at Roquette
Dr. Neelesh Varde is a Global Product Manager at Roquette and an adjunct instructor for both the WVU IMC and Data Marketing Communications programs. He is the developer and current instructor of the IMC Global Brand Communication Course and the DMC Data Visualization course.
Agency Account Director, Events and Experiences at Quintessentially
Deidre West has been recognized as one of BizBash’s Most Influential Event Professionals in the country. For more than 15 years, she has planned a wide range of high-profile events in major cities across the nation for the music and entertainment, publishing, and nonprofit industries.
Vice President of Marketing for Whitefish Credit Union
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.