Senior Program Manager for Amazon Ad Products and Shopping Experiences
B.S. in Business Administration & Marketing (California State University)
Alyssa Aguiar has spent the last 10 years in marketing working for companies such as Pinterest, Microsoft/LinkedIn, TikTok and now Amazon. Aguiar works in roles across brand marketing, product and ad sales to bring to life inspiring new ad products and campaigns to billions of social media users around the world. She is a senior program manager at Amazon working on launching the next best shopping experiences to be leveraged by Amazon’s top advertisers and customers. Her areas of expertise from her industry experience include social media marketing and measurement, audience targeting and segmentation and user behavior and consumer insights.
Throughout her career, Aguiar has managed social media campaigns from idea to market for brands including but not limited to: Microsoft’s family of brands such as Xbox and LinkedIn, Apple, Walmart, Paramount Pictures, Accenture, Bank of America, L’Oreal, Stitch Fix, Jessica Alba’s The Honest Co., Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty. Aguiar has created global and on-demand marketing education pathways for internal new hires as well as enterprise advertisers in topics such as full-funnel marketing, non-linear consumer purchase paths, KPIs and meaningful metrics, campaign optimizations, organic and paid marketing strategies and the growing importance of influencer marketing.
Additionally, she was also a Global Partnership lead during her time at LinkedIn, advocating for LinkedIn’s disabled employees and their advocates by working with LinkedIn’s workplace team to provide accessible and inclusive virtual workspaces and project managing events to create community and belonging moments working with LinkedIn’s PR team to host guest speakers such as Trevor Noah, Serena Williams, Matthew McConaughey, and Twitter’s head of accessibility creating the first ever cross-tech partnership for diversity, inclusion, and belonging.
Aguiar’s most recent accomplishment is spearheading an unprecedented marketing measurement cross-platform partnership between TikTok and Amazon, allowing their mutual advertising customers to measure the success of their campaigns and identify the conversion contribution of each platform more accurately.
Aguiar is a double major in both business administration and marketing from California State University Stanislaus and continued her education at Stanford University in data analytics. She currently resides in the Easy Bay area of San Francisco, California.