Senior Executive, Influencer Marketing at starpower, LLC
M.S. Integrated Marketing (New York University)
Giuliana Napolitano is an influencer marketing professional in New York City with 6 years of experience with a background in influencer strategy, campaign management, and an expertise in social data and analytics.
She is currently a Senior Account Executive at starpower, an entertainment marketing agency, where she manages influencer marketing programs for major beauty, fashion and lifestyle brands including Estée Lauder, American Express, Bobbi Brown Cosmetics, Rent the Runway, and Essentia Water.
Prior to joining starpower in 2018, Giuliana led the campaign management team in London for Buzzoole, an influencer marketing tech platform based in Naples, Italy, managing activations. for major fashion and lifestyle brands including Macy’s, Pandora, Nordstrom, Absolut, and Tommy Hilfiger.
Giuliana holds a Master of Science in Integrated Marketing from New York University (2014) and graduated from West Virginia University’s P.I. Reed School of Journalism with a BS in Public Relations and Minor in Italian Studies (2013).