Independent Marketing Consultant
MBA (Boston College)
Marty Rotberg has enjoyed a long productive career in the sports/lifestyle marketing arena, including experience with: sports/entertainment marketing agencies; representing sports/cultural properties; event management and media. He has led significant strategic planning and revenue growth projects while in senior level sales, communications and marketing positions.
Over the past thirty-five years, he has held senior marketing/sales positions with major sports/entertainment marketing agencies including Team Epic Sports & Entertainment, IMG and 21 Marketing – responsible for overseeing key properties and leading sponsorship sales activity for a range of clients including: The Breeders’ Cup; Madison Square Garden; Dallas Cowboys; The Smithsonian Institution; The Kennedy Space Center. Since 2009, Marty has engaged in the development of sports/entertainment related projects, building an independent marketing practice. Additionally, he was Senior Director of the PBS National Sponsorship Group at WNET/NY, the largest public TV station in the country, responsible for a sales group charged with strategically selling corporate sponsorship for major nationally distributed programs. In the early 90’s Marty worked for Bristol-Myers Squibb as Director of Media/Promotion Services in the Consumer Products Group developing strategic promotions and managing sponsored events for major product lines (e.g. Clairol, Ban, Nuprin). Prior to that, Marty worked in the professional soccer (North American Soccer League) and tennis industries (World Championship Tennis) Marty holds a BSBA from Northeastern University and an MBA from Boston College He has held Adjunct Professorships at the graduate level at Manhattanville College and NYU.