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Shaina Wiel


Marketing Professional

M.S. Sports Management (Columbia University)

Shaina (pronounced ​SHY-na​) is a sports marketing professional with 10+ years of experience in the sports industry. In addition to her corporate work, Shaina is also Founder and CEO of Minorities in Sports Business Network (MiS). MiS is a national invite-only digital hub of 1000+ sports professionals of color. In her role as founder, she manages the day to day operations as well as oversees and organizes all group branded events including but not limited to: meetups, conferences, speaker series etc. Additionally, Shaina also pitches and manages all group partnerships, sponsorship deals, conference partnerships, and offers.

Due to her diverse network, she felt it was imperative that she created a space for her and her colleagues to exchange resources to give each other a competitive advantage. Having worked in the sports industry since 2008, Shaina has worked with companies and brands such as ESPN, the NFL, the NBA Family, Samsung, and Coca Cola. Shaina has also worked with athletes, companies, and brands on strategizing and cultivating their personal and public brand visibility.

Shaina received her bachelor's from The Pennsylvania State University and received her masters in Sports Management from Columbia University. She always represents Queens but can be found these days in Harlem, NY with her dog Tropicana.