Marketing/Public Relations/Branding Consultant
MBA (Adelphi University)
Susan Gaide is a marketing/public relations/branding consultant who specializes in the music and entertainment industries. During the early part of her 37-year career, Susan held supervisory positions at prominent New York City public relations/ marketing firms, where she provided strategic direction and support for Sony Electronics, Fairlight USA, JBL Professional, AKG Acoustics, Fostex, Soundcraft and SRS Labs. She currently serves as president and chief marketing officer for ChromeOrange Music • Media and is a lead instructor in the Entertainment Media minor at the Reed College of Media at West Virginia University.
Susan’s career in higher education began in 1984, when she authored the associate degree music business program at Five Towns College in Dix Hills, Long Island, and in 1990 expanded it to a four-year baccalaureate program. In that same year, she was awarded honorary faculty membership in the college’s Eta chapter of Phi Sigma. In 2012, she developed an entertainment industry management concentration for the college’s new Master of Fine Arts degree program and was subsequently promoted to the rank of Full Professor. She has also designed an online social media marketing course for University of California – Berkeley Extension, and, since 2001, has instructed a variety of online business and professional communications courses for Indiana Wesleyan University’s DeVoe School of Business.
A published business writer, Susan’s articles have graced the pages of Mix, Pro Sound News, Pro AV and regional Chart Publishing B2B publications such as Marketeer, Spotlight on Business and Viewpoint. In the field of online distance higher education, she has been published numerous times in Distance Education Report and Faculty Focus.
Susan earned a bachelor’s degree in Music Merchandising from Hofstra University in 1982 and an MBA from Adelphi University in 1990.