Teaching Associate Professor
M.S. (West Virginia University)
Catherine Mezera joined the WVU Reed College of Media in the fall of 2013. She teaches in the advertising/public relations program. Mezera has been an instructor for the College of Media, teaching classes in advertising, copywriting, graphic design, creative strategy and direct marketing for the past several years. She is also the faculty advisor for the WVU Ad Club, a local collegiate chapter of the American Advertising Federation (AAF).
Prior to joining the faculty full-time, Mezera was a project manager for the West Virginia University Research Corporation where she managed and coordinated grant-funded projects related to alternative energy. She was responsible for marketing, advertising and public relations initiatives, as well as overseeing curriculum development, hands-on training and promotional outreach.
Her professional background includes working as a marketing communications manager for a global wireless manufacturer. In this role she was responsible for all communication activities, including press and product releases, advertising placement, public relations, tradeshows, website development and conceptualization of the company’s first interactive catalog. She also has experience with the media and newspaper industries, where she worked in pre-press production and graphic design positions.
Mezera is an alumna of the College of Media. She earned an undergraduate degree in advertising and a master’s degree in journalism. Her graduate thesis and research focused on loyalty and relationship marketing as it pertains to advertising.