Tricia Petty is the Assistant Dean for Student and Enrollment Services for the WVU Reed College of Media. In this role, she oversees freshman and transfer recruitment, undergraduate student advising, retention efforts, and student careers and opportunities initiatives.
Tricia has worked in higher education for 20+ years. She began at WVU in January of 2000 in Enrollment Services. She went on to serve as the Director of Undergraduate Student Recruitment for 2 ½ years. During her time in Enrollment Services, she helped implement extensive recruitment and marketing strategies, helped design campus visitation programs, and partnered with others on and off-campus to help the university successfully meet its enrollment goals.
Prior to joining the College of Media, she served as the Associate Vice President in WVU’s Division of University Relations. In this position, she oversaw WVU’s strategic marketing and communication initiatives for new student recruitment, WVU’s social media efforts, market research projects, the visitor’s resource center, and trademark and licensing services. She also assisted with public relations effort and presidential communications.
Before working at WVU, Tricia worked at the University of Georgia in the Department of Student Activities where she supervised the campus programming board. She also helped create UGA’s Leadership Development program for emerging and established student leaders. In 1997, she received the National Association for Campus Activities C. Shaw Smith Award, selecting her as the nation’s outstanding young professional in campus life programming that year.
She is currently an active member of the American Marketing Association, the Council for Advancement and Support of Education, and the Public Relations Society of America.
Tricia has a Bachelors degree from the University of Virginia and a Masters degree from the University of Georgia.