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Graduate Programs

Extend your education and competitive edge in the job market with a graduate degree from the WVU Reed College of Media.

We offer three master’s degree programs as well as graduate certificate programs for working professionals.

Master of Science in Data Marketing Communications

The Data Marketing Communications (DMC) master’s degree program is the nation’s first graduate degree focused specifically on the impact data has on marketing communications. The DMC program addresses a critical industry need for communicators who understand how to use data to drive strategic messaging and marketing communications campaigns that engage and influence audiences.

Learn more about the DataMC program

Master of Science in Digital Marketing Communications

Digital Marketing Communications is creating a dialogue with today's modern audience that builds a community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.

Learn more about the DigitalMC program

Master of Science in Integrated Marketing Communications

The Integrated Marketing Communications (IMC) master’s degree program equips students with the latest strategic communications techniques that differentiate them from others in the field. Our 11-course master’s degree program helps students view marketing as a whole picture and not just as separate entities of public relations, advertising and marketing communications.

In addition to the full master’s degree program, we also offer a five- course graduate certificate in IMC.

Learn more about the IMC program

Master of Science in Journalism

The College of Media’s Master of Science in Journalism (MSJ) program provides students with an advanced understanding of media disciplines, preparing them for careers in the industry or academia.

The 30-hour MSJ program offers students the choice of two tracks: the teaching-research track for those who wish to go pursue a doctoral degree and the professional track for those seeking professional opportunities in mass communications.

Learn more about the MSJ program

Master of Science in Media Solutions and Innovation

Web programming and storytelling for digital audiences. Students will use HTML, CSS, PHP, and MYSQL while learning how to operate and customize content management systems for digital publishing. Students will also design, storyboard, and script an interactive storytelling project that includes incorporating text, graphics and database information into interactive products.

Learn more about the MSMSI program

Graduate Certificate Programs

The certificate programs are 15 credits (5 courses) and can be started in the early fall, early spring or summer session. Certificate-seeking students take the prerequisite course,  IMC 610 - Introduction to IMC, followed by (in any order) the four electives associated with their chosen area of emphasis:

Learn more about Graduate Certificate Programs

About Graduate Education at WVU

The WVU Office of Graduate Education & Life actively supports the holistic development of WVU’s graduate and professional students to advance their scholarship, professionalization and personal growth. Working collaboratively with academic programs, the Office is committed to providing a rich learning environment that attracts and retains students who work closely with faculty to effectively meet the evolving needs of the State of West Virginia, the nation and the global community through advanced graduate training.

Learn more on their website