Extend your education and competitive edge in the job market with a graduate
degree from the
WVU Reed College of Media.
We offer three master’s degree programs as well as graduate certificate programs
for working professionals.
Master of Science in Data Marketing Communications
The Data Marketing Communications (DMC) master’s degree program is the nation’s
first graduate degree focused specifically on the impact data has on marketing
DMC program addresses a critical industry need for communicators who
understand how to use data to drive strategic messaging and marketing communications
campaigns that engage and influence audiences.
Master of Science in Digital Marketing Communications
Digital Marketing Communications is creating a dialogue with today's modern audience
that builds a community around a brand or organization. It's all about building
trust and providing customers with long-term value so that they become advocates
who bring you more customers.
Master of Science in Integrated Marketing Communications
The Integrated Marketing Communications (IMC) master’s degree program equips
students with the latest strategic communications techniques that differentiate
them from others in the field. Our 11-course master’s degree program helps
students view marketing as a whole picture and not just as separate entities
of public relations, advertising and marketing communications.
In addition to the full master’s degree program, we also offer a five- course
graduate certificate in
The College of Media’s Master of Science in Journalism (MSJ) program provides
students with an advanced understanding of media disciplines, preparing them
for careers in the industry or academia.
MSJ program offers students the choice of two tracks: the teaching-research
track for those who wish to go pursue a doctoral degree and the professional
track for those seeking professional opportunities in mass communications.
Master of Science in Media Solutions and Innovation
Web programming and storytelling for digital audiences. Students will use HTML,
CSS, PHP, and MYSQL while learning how to operate and customize content management
systems for digital publishing. Students will also design, storyboard, and
script an interactive storytelling project that includes incorporating text,
graphics and database information into interactive products.
The certificate programs are 15 credits (5 courses) and can be started in the
early fall, early spring or summer session. Certificate-seeking students take
the prerequisite course,
IMC 610 - Introduction to IMC, followed by (in any order) the four electives
associated with their chosen area of emphasis:
WVU Office of Graduate Education & Life actively supports the holistic
WVU’s graduate and professional students to advance their scholarship,
professionalization and personal growth. Working collaboratively with academic
programs, the Office is committed to providing a rich learning environment
that attracts and retains students who work closely with faculty to effectively
meet the evolving needs of the State of West Virginia, the nation and the global
community through advanced graduate training.