Media College eNews

IMC Weekend Keynote Speaker and Breakout Sessions Announced

If you’re interested in the IMC Master’s Program, the 2009 IMC Weekend, May 29 and 30, is the perfect place to learn more about the industry and decide if the program is right for you.

Each year, two of the most popular events are the Keynote Address on Friday and the Breakout Sessions on Saturday. We are excited to announce our 2009 Keynote Speaker, Jeff James, Principal at Mythology. Jeff is a WVU alumnus who spent 14 years in marketing at Microsoft and FLX Corporation, as well founding Digital Fish, an early Internet marketing services pioneer for non-profits.

We also have a great line-up of breakout sessions scheduled for this year’s event. New for 2009, we have expanded the breakout sessions to enable each participant to attend two of the following:

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WVU journalism students aid state lawmakers

Two West Virginia University P.I. Reed School of Journalism seniors are sharing the news of the state Legislature with West Virginia residents this semester.

Missy Myers of Charleston and Justin Hough, a native of Fayetteville, are following and writing about the 2009 legislative session as part of the Office of Reference and Information Journalism Internship Program at the state Capitol.

The Legislature’s Student Internship Selection Committee recruits four students each session from the WVU P.I. Reed School of Journalism and Marshall University School of Journalism and Mass Communication, the state’s only two accredited journalism schools.

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Sports writer and NPR commentator Frank Deford visits WVU

Every Wednesday morning Deford brings timely and entertaining sports commentaries to NPR’s broad audience. He’s a senior contributing writer at Sports Illustrated and is a regular correspondent on the HBO show RealSports With Bryant Gumbel.

Deford’s been named sportswriter of the year six times by his peers and was named to the Hall of Fame of the National Association of Sportscasters and Sportswriters. So you might be surprised to learn that sports writing is not what Frank Deford set out to do.

“I just wanted to become a writer, and when I left college, I left Princeton in 1962, a long time ago, I wanted to go to New York,” Deford said. “The best job offer I had was from Sports Illustrated, and the reason I was so attracted to it was not because Sports Illustrated was about sports, but because it was such a well written magazine. That’s not to say that I didn’t like sports. It’s not say I hadn’t written about sports, but the reason I went to Sports Illustrated is because I thought that was a great place to be a writer. I never imagined in a million years that I would stay there forever and stay in sports for the rest of my life, never thought about that.”

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WVU journalism school examines evolution of sports journalism, communications (UPDATED)

Journalism Week 2009 lineup announced

From the sidelines to online, sports journalism has evolved from traditional media coverage to new forms of storytelling in the age of interactive and digital communications.

This month at West Virginia University, Journalism Week 2009 will examine how journalists and professional communicators are embracing new media and new technologies in their coverage of the multibillion-dollar sports industry.

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Sport communication minor created at WVU to fill niche

School of Journalism, College of Physical Activity and Sport Sciences partner to offer minorStudents who love sports now have a new opportunity to get in on the action. Beginning this summer, the West Virginia University P.I. Reed School of Journalism and the College of Physical Activity and Sport Sciences are launching a minor in sport communication.

The minor – available to students outside the School of Journalism – prepares students to understand the business of sports and to work with athletes, the media, corporate sponsors and the public to effectively communicate their client’s message. Students will gain practical skills as professional communicators in the multibillion-dollar sports industry.

Job areas associated with sport communication include sports information, media sales, sponsorships and endorsements, and community relations.

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