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Journalism Week 2011 to highlight young professionals who are redefining the industry

 Journalism Week 2011: Game Changers Under 40

No longer just training students for careers in traditional media, West Virginia University’s P.I. Reed School of Journalism is preparing students to be leaders, innovators and entrepreneurs in a constantly changing and increasingly young industry.

To inspire students to become the next generation of game-changers and decision makers, the School’s Journalism Week 2011: Game Changers Under 40 will bring to campus young professionals who are helping to redefine journalism and strategic communications in the digital age.

The four-day event runs from Monday, April 4, through Thursday, April 7, and will feature public presentations and classroom discussions led by prominent media professionals ranging from a Pulitzer Prize-winning journalist to a public relations specialist who is rallying a nation through social media to help rebuild Japan.


“Mobilizing Your Audience Through Social Media”

Wendy Harman
Wendy HarmanDirector of Social Media, American Red Cross
Wendy Harman is the Director of Social Media for the America Red Cross in Washington, D.C. When a devastating earthquake hit Haiti last January, the Red Cross raised $3-million for relief efforts, largely helped by 2.3-million Twitter messages posted by supporters. Harman’s specializes in social media, community building and advocacy. She was recently included on the 2010 Nonprofit Times Power and Influence Top 50 list, in Charlene Li’s 2010 book Open Leadership, and in 2010’s The Networked Nonprofit by Beth Kanter and Allison Fine. Harman is a graduate of Emory University and Northeastern University School of Law.

10:00 a.m. – 205 Martin Hall
1:00 p.m. – 205 Martin Hall

Watch the video of Harman’s presentation.


“Promoting Diversity: Changing the Face of NASCAR”

Talia Mark
Talia MarkManager of Diversity Affairs, NASCAR
Talia Mark is the Manager of Diversity Affairs for the National Association for Stock Car Auto Racing, Inc. (NASCAR) and is responsible for all major multicultural marketing programs with a focus on youth, African Americans and Hispanics. Her overall goal is to grow the sport by gaining new fans and increase the awareness of opportunities within the sports for diverse individuals. While at NASCAR, Talia founded the relationship between NASCAR and DUB Magazine. NASCAR has had a major presence in a number of key markets including Detroit, Miami, Atlanta, Los Angles, Dallas, San Diego, Charlotte and Chicago. In 2008, Talia was the youngest participant on the Good Life: Exploring Non-Traditional Career Opportunities panel at the 100th Anniversary of the NAACP’s Youth Conference. She has also been featured as a speaker at many conferences including 100 Black Men, Urban League and NAACP. Talia earned her Bachelor’s of Applied Arts from Central Michigan University with a concentration in Integrated Public Relations and Advertising.

1:00 p.m. – 205 Martin Hall
2:30 p.m. – 205 Martin Hall

Watch the video of Mark’s presentation.

“Spot.Us: An Experiment in Citizen-Funded Journalism”

David “DigiDave” Cohn
David “DigiDave” CohnOnline journalist and blogger
David Cohn has written for Wired, Seed, Columbia Journalism Review and The New York Times among other publications. While working toward his master’s degree at Columbia University’s Graduate School of Journalism, Cohn worked as the editor at groundbreaking in 2006, which focused on citizen journalism and ways news organizations could explore the social web. Cohn also worked with Jeff Jarvis from to organize the first Networked Journalism Summits, which brought together the best practices of collaborative journalism three years in a row (2007-2009). He has been a contributing editor at, a founding editor of Broowaha and most recently created Spot.Us, a nonprofit that is pioneering “community funded reporting.” He is currently a fellow at the Reynolds Institute of Journalism and is a frequent speaker on topics related to new media and beyond.

7:00 p.m. – 205 Martin Hall (Open to all students)

Watch the video of Cohn’s presentation.


“Small Papers. Big Stories: Investigative Reporting in Rural Areas”
Sponsored by the Ogden Newspapers Seminar Series

Daniel Gilbert
Daniel GilbertPulitzer Prize for Public Service 2010
Daniel Gilbert is a Wall Street Journal reporter covering the energy industry. Previously, he was a staff writer at the Bristol (Va.) Herald Courier, which won the 2010 Pulitzer Prize for Public Service for his series exposing flaws in Virginia’s administration of natural-gas royalties. Gilbert, 28, is the founding donor of the Fund for Rural Computer-Assisted Reporting (R-CAR), in partnership with the University of Kentucky’s Institute for Rural Journalism and Community Issues, and Investigative Reporters and Editors. The fund provides fellowships to rural journalists at small news organizations to get training in data analysis. A native of Manassas, Va., he graduated from the University of Chicago in 2005 with a B.A. in international studies.

7:00 p.m. – 205 Martin Hall (Open to all students)

CLASS LECTURE: (Thursday, April 7)
10:00 a.m. – G4 Martin Hall

THURSDAY, April 7, 2011

“Reinventing TV News: Multimedia Journalist Covers the World”

Andrew Scritchfield
Andrew ScritchfieldCameraman, NBC News
Scritchfield_HI-RES Andrew Scritchfield is a Washington, D.C.-based photojournalist working for NBC News. Scritchfield was born and raised in north central West Virginia and attended West Virginia University, earning a degree in broadcast news with a minor in music. Upon graduation, Scritchfield moved to Washington, D.C., and began working for WUSA TV 9, the CBS affiliate in the nation’s capitol. After a brief hiatus from journalism, Scritchfield co-founded a video production and photography house, [re]volve solutions LLC. In his career at NBC, Scritchfield has covered stories in Iraq, Afghanistan, Oman, United Arab Emirates, Haiti and Kenya.

9:00 a.m. – 201 Martin Hall
1:00 p.m. – 201 Martin Hall

Tweet with us about the events: #jweek