Media College eNews

PR capstone students help promote local nonprofit

Nine PR capstone students are applying skills learned in the classroom to increase public awareness of a local nonprofit organization.

Students in Dr. Rita Colistra’s public relations campaigns course are working with Garth Lindley, founder of Green Earth Event Services, formerly known as Eco Race Events, to launch a campaign to promote the importance of environmental waste diversion before, during and after events.

The goal of the campaign is to raise awareness of GEES’ services, which involve working with event and race coordinators to ensure that all event waste is recycled, composted or used for other environmentally friendly methods by using a single-stream system. Read more.

Read Full Article

Google technical chief to speak at Integrate Conference this weekend

Nix, who teaches mobile marketing for the WVU IMC program, will discuss marketing strategies that span mobile, video, display, search and social platforms.

In addition to Nix, conference attendees will hear from managing director of Integrated Marketing Communications for NASCAR, David Higdon, and nationally-recognized communications leaders, authors and highly-respected social media professionals.

Read more about the conference at

Read Full Article

Steel City Buzz seeks social media intern

This social media internship is a high profile and hands-on experience that demands creativity, good judgment, analytical skills, and a LOVE OF PITTSBURGH SPORTS. Candidates should have an excellent understand of multiple social media platforms (Facebook, Twitter, Instagram, and others) and knowledge of major Pittsburgh sports franchises. If you do not know how many Super Bowls the Steelers have won or which Pirate won the MVP vote last year, please do not apply.


1. Weekly responsibility for generating a social media content calendar – Facebook, Twitter, Instagram, Vine, other platforms.
2. Update SCB social media outlets on breaking news (Steelers, Pirates, Penguins) and update Pirate scores for all home and away games.
3. Perform a “social media audit” to help SCB optimize the use of existing and emerging social media platforms.
4. Generate shareable content (videos, pictures, and promotions) to raise fan engagement levels. SCB has almost 30,000 Likes on Facebook and our content as a reach of 300,000 fans on a weekly basis.
5. Assume the role of an “Admin” on SCB helping users troubleshoot problems on the app or banning users who violate our terms of agreement.
6. Develop promotions to help SCB gain new users – especially with the 18-25 year old demographic.
7. Assisting with fulfillment responsibilities of the SCB Rewards program.

Read Full Article

Experts in crisis communications to visit SOJ, critique Charleston Chemical Spill response

Crisis Communications: A Critique of the Charleston Chemical Spill Response
Experts in strategic communications will overview the crisis, discuss lessons learned and forecast future issues that will affect the state.

Date: Monday, March 24
Time: 5 p.m.
Location: Martin Hall, room 205

The discussion will be a LiveTweet session allowing students to engage real time with panelists and peers.

Read Full Article

Local real-estate agent seeks marketing assistant

Caitlyn Alexander and Christa Barvinchak with Howard Hannah real estate in Morgantown are hiring a marketing coordinator/administrative assistant. The position is available immediately and requires good computer skills, great customer relations skills, a willingness to learn, the ability to multitask, and a positive attitude. Hours are flexible, and candidates must be available for 20 hours per week. 
To apply, submit a resume to and

Read Full Article

SOJ to host panel on Charleston chemical spill--Monday, March 24

On Jan. 9, some 300,000 residents of the Charleston, W.Va. area feared for their safety when thousands of gallons of a toxic chemical leaked into the Elk River, contaminating the water supply. Journalists covered the story relying on traditional “boots-on-the-ground” reporting and using social media. Through their reporting and engagement, they held industry and government officials accountable, provided immediate updates on the developing story, and gathered information from people affected by the disaster.

On March 24, the West Virginia University P.I. Reed School of Journalism will present, “From Beats to Tweets: Media Coverage of the Elk River Spill,” a moderated panel to address local and national coverage of the event and to examine how crisis coverage has changed in today’s 24/7 digital media environment. The event will be held at 7:30 p.m. in the Mountainlair Ballrooms. It is free and open to the public.

The event is sponsored by the Ogden Newspapers Seminar Series and is part of the School’s The Future of Media—NOW! series, which brings to campus professionals who are reinventing journalism, media and 21st century communications.

Read Full Article

Women's Press Club scholarship-Western PA residents only!

Full-time students – sophomores, juniors and seniors – majoring in journalism, English, communications and related fields are invited to compete in the Women’s Press Club annual scholarship contest on Friday, March 21 at 9 a.m. at Point Park University. This year the students will interview JulieHera DeStefano, producer and director of “Journey to Normal,” a documentary about women returning from military service in Iraq and Afghanistan. Students will have one hour to interview Ms. DeStefano and two hours to write a feature story based on the interview. The club has up to $2,000 to award to the winners this year, with checks written directly to students to defray their tuition and other costs.

The entries will be judged by Pittsburgh journalists, and the winners will be announced prior to the club’s anniversary dinner on Saturday, April 12 at the Rivers Club, Pittsburgh. The students must be Western Pennsylvania residents or attend Western Pennsylvania colleges and universities. The contest is not limited to female students.

Jill Daly, Pittsburgh Post-Gazette health and science editor, is taking student registrations for the contest, and she can be reached at 412-263-1596 or jdaly@post-gazette.comWe encourage reservations by Wednesday, March 19 to plan accordingly.

Read Full Article

SOJ student's design inspires logo for Extension Service's 100th birthday

Young people are often referred to as the leaders of tomorrow. Katie Heller, an aspiring leader and student at West Virginia University, created a logo design as part of a class project that helped inspire the official WVU Extension Service 100-year celebration logo.

The centennial-year emblem will help recognize the University’s land-grant roots and help set the path for the future.

This year, WVU Extension Service joins the nation in celebrating the 100th birthday of Extension. To commemorate this milestone, the organization sought a logo design that conveyed to West Virginians, and beyond, the steadfast advancements and improvements the organization has brought to youths, communities, families and towns over the past century.

Read Full Article

Martin-Hall Agency adds professional racecar driver as client

Earlier this month, the student-run IMC agency, Martin-Hall Agency, signed a contract with Travis Braden, a WVU mechanical engineering student and professional racecar driver.

The Wheeling, W.Va., native was just eight years old when he first wanted to race a small ATV at a local county fair. In 2011, he was named NASCAR Whelen All-American Series Late Model National Rookie of Year.

In April 2013, Braden entered a partnership with WVU, and his No. 1 racecar carried the WVU logo and the “old gold and blue” colors. The new color scheme was revealed for the first time in The Border Wars 7-Up 150 at Toledo Speedway in Toledo, Ohio.

Read Full Article

Magazine writer Josh Dean to visit SOJ

Magazine writer Josh Dean will visit Martin Hall on Monday, March 17 and Tuesday, March 18. Dean will give a public talk at 6:30 p.m. in rooms 101 & 102. 
Dean’s talk will focus on his work and how he’s made his profession out of being a freelance long-form writer in the digital journalism age.

Read Full Article