Media College eNews

WVU Reed College of Media panel to explore storytelling in advertising and its impact on media, society

Before the Internet, advertisers relied heavily on news media to sell their products and services. But now that they can reach consumers directly through the Internet and social platforms, the relationship between media and advertisers has changed. Companies and nonprofits are telling their own stories using some of the same techniques and approaches as journalists. Media organizations are getting back in on the action, however, by providing original brand content to advertisers.

On Tuesday (April 7) the West Virginia University Reed College of Media will host, “Native Advertising or Brand Journalism? How Organizations Are Telling Their Own Stories,” a panel event that will address the credibility of “brand journalism” and its impact on the media industry and society, as well as career opportunities in this fast-growing field. The panel begins at 7:30 p.m. in room B51 White Hall. The event is free and open to the public.

About the Panelists

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Participate in WVU's first CreateAthon

What it is CreateAthon?

CreateAthon is a 24-hour work-around-the-clock marathon that harnesses your creative skills for local social good. Students
and mentors work together to develop marketing materials for local nonprofits that would otherwise not be able to afford to have these materials produced! As a student participant, you will be the minds and hands that will spend 24-plus hours creating and producing the actual
communication material for our community nonprofits. We need writers, art directors, designers, photographers, videographers, audio video producers and editors, web strategists and app developers. For more information:

How you benefit:
Not only is the creative blitz an incredible resume and portfolio builder, it also allows students to gain real world
experience by working directly with area professionals.

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April 9 event: Global Media Ethics and the National Interest

On April 9, the WVU Department of Philosophy is hosting its annual Applied Ethics Day. This year’s topic is of particular interest to College of Media students: “Global Media Ethics and the National Interest” by Stephen Ward, an internationally recognized media ethicist. The talk is scheduled at 8:00 PM in 209 Armstrong Hall.

This talk explains how an emerging digital, global ethics provides a new framework for understanding difficult issues concerning journalism and the national interest. The issues range from media freedom in an era of heightened security and the promotion of national interests abroad to citizen “hackers” posting intelligence documents.

I argue that this globally minded media ethics favors media freedom and the revelation of embarrassing documents on a global scale, while locally it opposes ensnaring journalists such as James Risen in the justice system. But this ethics adopts these positions in a nuanced manner, allowing for key exceptions and for counter-balancing reasons to be heard. Moreover, global media ethics employs a different set of reasons. It appeals to global principles that can override nation-based values found in the pre-digital media ethics of the previous century.

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"WVU News" producer places in top national competitions

A special edition of the WVU Reed College of Media’s student-produced newscast, WVU News, recently earned national recognition for excellence in television production.

The newscast recently was selected as a top-three finalist in the Television Academy Foundation’s College Television Awards. Sanchez, who graduated in December 2014, won an all-expense paid trip to Los Angeles, California, next month to learn if he’ll receive a first, second or third place Emmy at the 36th Annual College Television Awards Gala.

The College Television Awards, formerly known as the Student Television Awards, was started in 1978 by a partnership between Foundation Board members Lynne Gross and Frank O’Connor, and oil man Herbert Schmertz, to recognize excellence in student work. Designed to emulate the Primetime Emmy judging process, entries are reviewed by active Television Academy members.

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Undergraduate scholarships available for 2015-2016 academic year--application deadline March 20!

The WVU Reed College of Media invites current undergraduate students to apply for scholarships for the 2015-16 academic year.

This is an especially exciting time at the College of Media, as a number of new scholarships have recently been created. Interested students must complete the Scholarship Application by 4 p.m. on March 20, 2015. Completed applications will be reviewed by the College of Media Selection Committee. As financial need is a determinant in scholarship selection, students must also submit a Free Application for Federal Student Aid (FAFSA).

Download the application at:

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College of Media students partner with Health Sciences and Technology Academy for third time

West Virginia’s Health Sciences and Technology Academy partnered with students at West Virginia University to foster relationships and to spread awareness of its program, which provides education opportunities for underrepresented high school students in the state.

A group of 20 strategic communications capstone students in the WVU Reed College of Media are working under the direction of Rita Colistra on two campaigns. The class has been divided in half, one focusing on public affairs and the other on alumni relations.

The public affairs campaign’s primary focus is raising awareness of HSTA among state legislators, several of whom were recently elected. In addition to connecting with HSTA clubs around the state, the team is working with the organization to host a HSTA Day at the Capitol event Thursday, March 12, in Charleston. Information about HSTA’s successes will be displayed, and students will present their legislators with certificates of honorary HSTA membership. Gov. Earl Ray Tomblin is also scheduled to proclaim March as “HSTA Month” at the event.

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WVU students working to raise breast cancer awareness in South America

Students at the WVU Reed College of Media are developing strategic communications campaigns to reduce breast cancer death rates in Brazil.

The students are enrolled in a strategic communications/public relations study abroad capstone course that focuses on real-world health care clients. This spring, the class, led by Senior Lecturer Chuck Harman, will be working with FEMAMA, the Brazilian Federation of Philanthropic Breast Health Institutions, which is a non-profit, Non-Governmental Organization. They will travel to FEMAMA’s headquarters in Porto Alegre during spring break later this month to meet with the founder and make formal presentations.

At the beginning of the semester, the group of 20 students was divided into four agencies. Each agency has one account manger, one research director and two to three creative directors. To prepare for their campaigns, students used Skype video conferencing to communicate with the founder of FEMAMA, Dr. Maira Caleffi, and her staff. They also received a request for proposal from the organization outlining their challenges, mission and vision. Harman says that FEMAMA hopes to utilize many of the strategies that the students produce.

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How to Claim Your Guest Tickets for May Commencement!

If you submitted an RSVP for the May Commencement ceremony, you will be able to claim and print your tickets starting at 9 a.m. on Wednesday, March 11.

Guest seating is limited for this event. Based on the number of RSVPs, each participating graduate will have access to FOUR GUEST TICKETS. Graduates do NOT have to claim a ticket for themselves. Guests, however, must have their printed tickets to enter the ceremony. Infants and toddlers two and under may sit in laps. All other children and adults must have a seat. Wheelchair spaces and handicap-accessible seating are available and will be counted as a ticket.

Once the guest ticketing system has been made available, graduates will have a limited time to claim their tickets. After that deadline, any remaining tickets will be made available through the ticketing website on a first-come, first-served basis. You will be notified by email when the website is re-opened to claim these remaining tickets.

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