The age gap between millennials and baby boomers can make it difficult to target both generations for a retail career, but four College of Media students easily maneuvered the hurdles and successfully dreamed up a winning answer to this real-life dilemma.
The challenge was part of the second-annual Target Case Study Competition held at WVU earlier this semester. Participants were asked to increase recruitment and retention of younger and older generations of employees at Target. The contest was open to undergraduates of all majors, and students worked in groups of two to four people.
Strategic communications senior Hannah Toney and her teammates won first place. Toney credits her classes at the College of Media for her team’s strong performance.