Media College eNews

College of Media launches Data Marketing Communications master's program

Your digital footprint follows you everywhere — from online, to the grocery store, even to the gym. Companies are constantly collecting valuable data about our spending and lifestyle choices, and they’re using that data to customize and target their marketing messages to consumers.

In response to the critical industry need for data-savvy communicators, the West Virginia University Reed College of Media is now offering the nation’s first online master’s degree in Data Marketing Communications (DMC).

This fall semester, the program enrolled its first cohort of students. Among them is alumnus Alex McPherson, director of analytics and insights at FleishmanHillard, a global communications firm located in Dallas, Texas. McPherson, a 2011 public relations graduate, says the new DMC program will greatly expand his skillset.

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WVU Reed College of Media Student Ambassador Flood Relief Drive deadline Sept. 2

On June 23, a devastating flood hit West Virginia. Richwood High School was one of the schools destroyed, and students will be mobile for the next three to four years while the school is rebuilt.

Requested supplies: Files, rolling files & totes, collapsible carts, plastic storage totes, SD cards, gift cards to Walmart, Target and Office Depot, Staples.

Deliver supplies to Whitney Godwin in Martin Hall room 104, or Brianna Robinson at the Media Innovation Center.

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In the Air Panel August 30

A distinguished panel of photographers will discuss their work in the first exhibit displayed at the Reed College of Media Innovation Center.

“In the Air: Visualizing What We Breathe,” is a photo essay by photographers Brian Cohen, Scott Goldsmith, Lynn Johnson and Annie O’Neil that illustrates the environmental, social and economic effects of air quality in Western Pennsylvania.

Funded by the Heinz Endowment, the exhibit is one of the first projects of The Documentary Works, a group of photographers focusing on social and environmental justice. Photos include images of survivors from one of the worst air pollution disasters in the nation’s history—the Donora inversion of 1948 in which 20 people died and more than 7,000 were sickened, the impact of coal-fired power plants on air quality in the communities of Cheswick and Springdale, and photos of concerned residents and their reactions to pollution. Excerpts from essays by Reid Frazier accompany the images to expand on the social, environmental and economic context seen in the visual work.

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Freshmen participate in First-Year Academy

2016 first year academy

On Monday, August 15, the WVU Reed College of Media held its annual First-Year Academy (FYA) – the official academic kick-off to the fall semester.

Dean Maryanne Reed welcomed to campus more than 130 students from 17 states. As part of FYA, students participated in a downtown campus scavenger hunt, learned about the various majors and had the opportunity to meet and network with their professors and classmates.

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Senior Strategic Communications major Courtney Gatto interns in Australia

From July 1-23, I was a strategic communications intern at the Schizophrenia Fellowship of New South Wales (SFNSW) in Sydney, Australia. From day one, I was faced with countless hurdles. From applying for a working visa, to navigating the airports, to understanding the Australian lingo- it was all a learning experience.

When I first arrived, everything seemed backwards. The cars were driving in the left lane, the steering wheels were on the right side of the car and the water flowed counter-clockwise down the drain. For a brief second, as I was standing outside the baggage claim, I thought I was insane for traveling around the world alone. Thankfully, I never turned back (partially because airline tickets were so expensive). Traveling and interning in Australia not only gave me valuable work experience, it taught me more about myself than I could have ever imagined.

On my first day of work, I didn’t quite know what to expect. I had never done health-related communications work, but on that day, I had to be ready to jump right in.

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