Join us for “Engage! Using Audience Engagement to Report on Social Justice Issues” on April 28 from 8:45 a.m.-5:00 p.m at the WVU Media Innovation Center. This daylong workshop on audience engagement will try to answer some of these tough questions facing our industry. A ground-breaking partnership between the Morgan State University School of Global Journalism and Communication and the West Virginia University Reed College of Media experimented with these concepts last fall in an immersive food justice reporting project that paired students and faculty from both programs to collaborate on an in-depth food access reporting project that will be screened at this event. Through the Knight Innovator-in-Residence program, the project also created an audience listening tool that collects data on how people across America access food. Participants in the program will walk guests through the process of creating an application that puts audiences at the forefront storytelling.
This free and open workshop takes participants behind the scenes of an innovative investigative reporting project with hands-on training in audience engagement, community data sourcing, and use of social media video by industry leaders. Professionals from newsrooms across the country, including ProPublica, the Center for Public Integrity, NowThis, NPR and others will walk guests through how they utilize different audience engagement strategies every day to reach consumers of their content. Experts will also share strategies for using data resources, data visualization, community-based resources for covering food insecurity, as well as insights for effective community engagement in social justice reporting.