The West Virginia University Reed College of Media’s “Marketing Communications Today” podcast is airing weekly beginning on May 9, 2019, entering its third successful season.
The syndicated show highlights emerging or current trends impacting marketers today and airs live on Thursdays at 1 p.m. ET. Key topics include how data impacts the creative process, data-driven marketing strategy, telling a story with data and emerging social trends. Past episodes can be found on Spotify, Apple Podcasts, Google Play, YouTube and Podbean.
Cyndi Greenglass, an inaugural faculty member of the Data Marketing Communication’s master’s degree at WVU and host of the program, helped start the podcast in February of 2018.
“When we started the podcast series, we wanted to bring diverse guests to share their experiences and insights around data-driven decision making and marketing,” said Greenglass. “Since our launch, it has grown into so much more with our guests sharing provocative and innovative thinking, as well as emerging trends in our data-infused marketing communications world. I cannot wait for year three to start with more incredible guests.”
Featured guests have included: Susan Emerick, principal and founder of Brands Rising; Tzeitel Haviland, senior vice president at VaynerMedia; Nathan Pieratt, creative director at Epsilon; Neel Varde, global product manager for Roquette; and Johannes Waldstein, founder and CEO of FanAl Inc.