Media College eNews

Big changes for WVU IMC and DMC master’s degree programs


West Virginia University’s renowned Integrated Marketing Communications master’s degree program has implemented significant changes for the 2019-2020 academic year, including reduced tuition, fewer required courses and seven new areas of emphasis.

The tuition and course requirement changes affect both IMC and the relatively new online M.S. in Data Marketing Communications. Tuition for both programs will decrease by 16 percent, lowering the overall program cost to $24,600. And, graduation requirements will be decreased by one course, allowing students to complete their degree with ten courses in as few as one and a half years. This is in response to an increasingly competitive market.

“Our online IMC program was the first of its kind, and we’re always looking for ways to keep our programs innovative and accessible,” said Chad Mezera, assistant dean of online programs. “WVU IMC is among the best online master’s degrees in the country and the DMC program is the first of its kind, developed specifically to address a known talent gap in today’s industry and graduate highly-sought data-minded marketing communicators. We don’t want tuition to be a deterrent from pursuing a world-class graduate education.”

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College of Media students and faculty recognized at 2019 PRSA Crystal Awards Gala

Rita and Geah at the PRSA Crystal Awards

West Virginia University Reed College of Media faculty members and students received several honors at this year’s Public Relations Society of America West Virginia Chapter Awards Gala.

Associate Professor Rita Colistra, Ph.D., was named the 2019 PRSA-WV Practitioner of the Year, and Associate Professor Geah Pressgrove, Ph.D., was named the 2019 PRSA-WV Public Relations Educator of the Year. Additionally, the WVU chapter of the Public Relations Student Society of America was named the Chapter of the Year for the third consecutive time.

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High school students receive scholarships to attend WVU media camps

Media Campers get help with video

Four high schoolers experienced life as West Virginia University Reed College of Media students thanks to a generous sponsorship from Douglas Widmeyer.

Widmeyer, who lives in Martinsburg, West Virginia, made the donation to send students in the Eastern Panhandle to one of the three-day summer camps offered by the College of Media. Isabella Cameron of Martinsburg and Morgan Sherwood of Hedgesville attended traditional Media Camp, where they captured video and photos of incoming students at WVU New Student Orientation to create promotional pieces that reflect the excitement and anticipation of starting college.

 Morgan Sherwood      Cyrus Murray

Cyrus Murray and Nathaniel Wright, both of Martinsburg, attended Sports and Adventure Media Camp, which included a trip to the WVU Challenge Course where they used GoPro cameras to record first-hand accounts of ziplining through the hills of West Virginia.

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