The West Virginia University Reed College of Media has announced Point Pleasant, West Virginia, as the next partner for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.
Located in Mason County, Point Pleasant is situated along the state line that separates West Virginia from Ohio at the confluence of the Kanawha and Ohio rivers. It is a town rich with history and folklore, such as the Battle of Point Pleasant in 1774 and the Mothman legend. It is a community on the rise, with diversified tourism attractions and the infrastructure and amenities to support visitors.
The Point Pleasant community is also already engaged in efforts to increase tourism and economic development. Community engagement is a key indicator of success for BrandJRNY projects. Throughout the year-long project, residents will be encouraged to attend events and roundtable discussions and participate in a number of ways that will help guide research and implementation of an overall branding strategy that will benefit the community for years to come.