Media College eNews

WVU offers new online B.S. in Integrated Marketing Communications

Student at Computer

A new fully online bachelor’s degree program at West Virginia University will give students complementary business and communications skills suitable for careers in the marketing, advertising and public relations fields.

The Bachelor of Science in Integrated Marketing Communications degree is an interdisciplinary program where students will take courses in marketing through the internationally accredited John Chambers College of Business and Economics and courses in advertising and public relations through the Reed College of Media, home of the nationally renowned M.S. in Integrated Marketing Communications.

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College of Media launches virtual internship program

Student sitting at a computer, typing

West Virginia University Reed College of Media students are gaining valuable, hands-on experience reporting, producing podcasts and creating marketing and promotional materials from home this summer, thanks to a new partnership with local businesses and generous sponsorships from College alumni and friends.

The Coronavirus pandemic forced many companies to rescind in-person summer internship opportunities for College of Media students. In response, the College was able to offer a limited number of virtual internships to returning seniors.

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College of Media students, professors win international awards

Jeff Boggess with BrandJRNY   

West Virginia University Reed College of Media students and faculty won five Telly Awards this year in categories that included storytelling in online commercials, non-broadcast social issues, social media video, and immersive and mixed reality.

Telly Awards are the international, premier honor for outstanding local, regional and cable productions. The 2020 competition had more than 13,000 entries, which were judged by hundreds of industry experts. Now in its 41st year, the Telly Awards recently added categories in immersive and mixed reality, diversity and inclusion, and social impact. Silver and Bronze Telly Awards, respectively, are the most prestigious honors given.

Projects created for 100 Days in Appalachia won two awards. Journalism student Sean McCallister worked with instructors Ashton Marra and David Smith in the Social Video for Publication course to create Permit Loophole Allowing Appalachian Mines to Sit Idle, which won a bronze Telly in the social video general-student category. Bienvenido a Pupuseria Emerita, a freelance project by advertising student Jeffrey Boggess, won a bronze for non-broadcast general-social Issues.

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