West Virginia University’s P.I. Reed School of Journalism has announced its first-ever IMCY AwardTM Competition winners.
CYK Advertising with students Lauren Colsmann of Morgantown, Morgan Yates of Belle, W.Va., and Michael Kalany of Morgantown was named winner of the $5,000 grand prize.
Finalists in the competition included FAR Advertising with students Bryan Frye of Martinsburg, Jessica Asztalos of West Seneca, N.Y., and Karen Ruffing of Cumberland, Md.
Monday (April 16) in Martin Hall, both teams presented their advertising objectives and strategy for K. Lianna, winner of WVU College of Business and Economics’ 2004 Entrepreneurship Center Business Plan Competition. A panel of judges deliberated for nearly 45 minutes before presenting an oversized check and crystal awards with the IMCY Award logo engraved to the winners.
“We are proud of all the students who participated in this event,” said Maryanne Reed, dean of the School of Journalism. “The finalists demonstrated great professionalism and poise and their potential for success in the professional world.”
K. Lianna is an independent company that designs, manufactures and sells unique handbags that utilize replications of vintage magazines, newspapers and trinkets and feature top-quality leather and hardware. Katherine Harrell, owner of K. Liana, participated in the judging and plans to implement the winning campaign in the following months.
Underwritten by School of Journalism alumni Jim Blair and his wife Marsha and developed by School of Journalism faculty, the IMCY AwardTM Competition provides journalism students with the opportunity to design an Integrated Marketing Communications (IMC) campaign for a real-world client.