Media College News

If you plan to graduate in December, please join us for the WVU Reed College of Media December Graduate Open House.

Date: Friday, December 19, 2014
Time: 10:00 a.m. – 11:30 a.m.
Place: 205 Martin Hall

“You miss 100% of the shots you don’t take.” – Wayne Gretzky

Whether you are graduating this month or still have some time left on your academic clocks, you can’t get a job or internship without applying. Review this week’s leads and give them some serious thought. Some are local, some are in large markets, and all of them are open right now. Give it a shot! I’m here to help.

Kelly Lamp produces the 5 p.m. newscast for WJLA, ABC 7’s news in Washington D.C. She will be taking over as interim Executive Producer in the upcoming weeks.

Lamp is a College of Media graduate. She will speak to members of WVU’s RTDNA chapter this Friday at 1 p.m. in room 201 of Martin Hall. The event is open to the community. Brownies and holiday snacks will be provided. Lamp will discuss her career path after graduation. The floor will be open to questions following her presentation.

Members of West Virginia University’s Public Relations Student Society of America (PRSSA) chapter won first place in a national competition sponsored by Jamberry Nails. As part of their efforts the chapter increased awareness for the Jamberry brand on campus and raised money for the WVU Rape and Domestic Violence Information Center (RDVIC).

The PRSSA group bested eight other teams in the competition including second place University of Alabama and third place Ohio State University. In addition to the national recognition, the chapter was awarded $1,000 for their winning campaign. The team included five students from the WVU Reed College of Media: Valerie Bennett, Rashidah McCoy, Lacie Geary, Alexandra Valdez and Sara Yeager.

Strategic communications seniors Amber Ravenscroft and Megan Woods are the winners of the first-ever Target Case Study competition at West Virginia University. The competition, which takes place at colleges and universities across the country, gives students a chance to win cash prizes by putting their marketing, management and social media skills to the test. Teams comprised of two to three people develop an advertising campaign for Target and give 20-minute presentations to representatives from the company.

Ravenscroft and Woods used augmented reality software by Qualcomm called Vuforia to create a digital marketing campaign for Target’s Threshold brand of home decor. As part of their presentation, they recommended that Target use the augmented reality software to allow customers to see what products would look like in their own homes. They also suggested the software could be used by customers to create a “dream room” which could then be uploaded into a social media sweepstakes to turn their digital dream room into a physical reality.