4Storied, a collaborative journalism project between West Virginia University and
George Washington University, sent students into outlying communities near the
two schools to investigate where residents look for trusted news and information.
The project explored the relationship outlying communities have with news media.
The communities on which the project focused were chosen for either their lack
of coverage or their one-dimensional coverage in traditional media outlets.
Whether you’re a coffee drinker or not, you can probably finish the lyrics to this
iconic Folgers jingle. While this tune has been linked to the brand for more than
30 years, the company recently went through an identity shift, and College of Media
graduate Alyssa Pluchino (BSJ, 2014) worked on the rebranding campaign.
Media work constantly throws us challenges that don’t have a singular correct answer. In fact, we often face situations where we don’t know what to do as every option seems likely to cause harm (these are called moral dilemmas). While there are no absolute rules that guarantee perfect behavior in all situations, here are some basic tips to help you mitigate harm and best ensure quality, ethical work.