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China/South Korea Study Abroad

WVU Reed College of Media students visit a Chinese agency.

What began as a formal global exchange between two reputable universities has now developed into a sincere spirit of cooperation between faculty, students and unique cultures.

China represents a powerful and emerging global economic force. As the transition from a manufacturing and sales economy to one that includes brands takes place, a new generation of Chinese students will need IMC education in areas that include brand strategy, positioning, advertising, and new media platform deployment. Growing up with the influences of branding and access to sophisticated IMC education, American students need to gain a more global IMC perspective. 

This course and practicum focuses on helping American students hone their IMC skills in a global context, while they collaborate with their Chinese cohort and learn from each other. This course will utilize classroom lectures, field research and internships to teach brand strategy, positioning, advertising and multimedia platform deployment.

Students enroll in a multi-day intensive classroom course (5 hours per day) at Guangdong University of Foreign Studies (GDUFS), taught by Professor Jim Ebel and a faculty member of the GDUFS school of Journalism. 

The course/trip includes multiple Chinese cities and, starting in 2018, Seoul, South Korea.

Lectures will be enhanced with field research in at least 4 different Chinese marketplaces:

  • Healthcare
  • Technology
  • Children’s Products
  • Entertainment

American and Chinese students will work in teams to observe market dynamics and select products for use in developing various IMC components. These components will culminate in a presentation of an IMC campaign by students to their instructors and their peers.​

The Universities
Watch student-produced personal brand videos

Ready to apply?

Complete the pre-registration form and submit it to

Download the Pre-registration form

Frequently Asked Questions

How long will this trip be?
This is a three week program.

Where do I apply for a visa and passport?
Visit the website

What are the fees for a visa and passport?
Fees vary according to each service. It is to your own interest to apply 2-3 months prior to departure date so that you won't be rushed and spend the extras for expediting fee.

How much money should I bring?
From past experience, students tend to bring about $500-1000 with them for a month. Food and daily costs are typically inexpensive in China, therefore, you won't need to bring much money unless you do lots of shopping!

Is it necessary to get vaccination done prior to the trip?
Yes, it is to your own benefit to get vaccination done prior to departure. Malaria and Hepatitis A are highly recommended.

    The Trip

sammy lee

Dr. Sammy Lee

WVU Reed College of Media  Associate Professor and Chair of the  Advertising/Public Relations  Program

Prior to coming to WVU, Lee taught advertising and mass communication courses at Pennsylvania State University as a full time professor. Lee earned his doctorate degree in mass communication from Pennsylvania State University in 2004. He has more than 10 years of professional experience in advertising and persuasive communication. Lee worked as an account executive for Cheil Communications and as the advertising manager for Samsung Electronics America.

Prof. David Smith

WVU Reed College of Media  Senior Lecturer, Multimedia Specialist

Before coming to WVU, Smith worked as a freelance photographer in Columbus, Ohio, and Morgantown, W.Va. He also worked at the Fayetteville Observer in Fayetteville, North Carolina, and The Gadsden Times in Gadsden, Ala. He was twice named the North Carolina Press Photographers Association's "Clip Photographer of the Year," and was the 2001 Associated Press Managing Editors Association's "Photographer of the Year." Professor David Smith teaches visual journalism and serves as a multimedia specialist for the College’s communications team.