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Minor in Event Planning

The Bureau of Labor Statistics projects event planner employment growth of 43.7% between 2010 and 2020 with the expectation that over 30,000 new jobs will be added during that time frame. This puts the event planning industry on a much faster pace of growth than the average industry. This growth leads US News and World Report to ranks the upward mobility of event planners as “Above Average” something that many young people find very appealing. Money Magazine ranked event planning at #8 in their list of the top 20 jobs for young people. There are many ample opportunities to enter this industry on the ground floor, and we owe it to our students to adequately prepare them for such a career.

Event Planning Minor Requirements

The Event Planning minor* requires five courses. The majority of courses for the minor are offered exclusively online and may require summer enrollment (additional online course fees may apply). Students should also consult the  WVU Undergraduate Catalog for course descriptions and information.

1) JRL 101 – Media & Society, 3 hours

Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

2) PR 215 – Introduction to Public Relations, 3 hours

Can be taken on campus or online. Introduces the principles of public relations. Examines the definition and historical development, opportunities and challenges and techniques and management of public relations.

3) PR 436 – Event Planning, 3 hours
Pre-requisites: JRL 101 and PR 215

Must be taken online. Offers an exploration of the foundations of event planning including an examination of the uses and purposes of large scale events to clients.

4) PR 437 – Event Promotion, 3 hours
Pre-requisites: JRL 101 and PR 215

Must be taken online. Offers an examination of the issues facing events and the promotional tactics used to ensure they’re successful.

5) PR 438 – Event Execution, 3 hours
Pre-requisites: JRL 101 and PR 215

Must be taken online. This is a new course first offered in summer 2015. The application of knowledge of how events operate and an examination of what tactics can lead to success.

To earn a minor in event planning, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 or better in all courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who would like to double-minor or triple-minor or who are interested in the College’s Multidisciplinary Studies (MDS) major should speak with an advisor to ensure that they cover the requirements for all three minors.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online course as they do for on campus courses.

To register for these courses, call Academic Innovation at  1-800-2Learn2. For more information, please contact College of Media’s Online Programs Team at 304-293-3133 or

*The Event Planning minor is only available to students enrolled in the WVU Reed College of Media MDS major or other majors outside of the College of Media.