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Beth Michalec

Adjunct Instructor, West Virginia University

M.S. IMC (West Virginia University)

Beth E. Michalec is a West Virginia native and a WVU alumna. She joined the College of Media’s faculty in Summer 2007 as an adjunct instructor and has taught multiple advertising and public relations courses online and on campus. Michalec returned to the College of Media after three years spent working toward her doctoral degree and is currently a full-time faculty member and internship coordinator in the Corporate Communication Department at Penn State University Lehigh Valley in Center Valley, PA. 

Prior to returning to WVU, Michalec served as program manager and executive director of the Robert H. Mollohan Family Charitable Foundation, Inc. She also worked as an instructor at Bethany College in Bethany, WV, and Saint Vincent College in Latrobe, PA, and was an instructor and teaching assistant at Duquesne University in Pittsburgh, PA. Michalec has taught a variety of courses including public speaking, business and professional communication, advertising, public relations, direct marketing, communication ethics, and corporate communication at the undergraduate and graduate levels.

During the Spring 2013 semester, Michalec embraced an opportunity to teach intercultural communication and public speaking courses at Duquesne University’s Italian Campus in Rome, Italy. Among the highlights of that experience was sharing Pope Benedict XVI’s final General Audience with the intercultural communication students in Piazza San Pietro, as well as the white smoke and emergence of Pope Francis I at the conclusion of the papal conclave.

Michalec will earn her Ph.D. in Rhetoric with emphases in integrated marketing communication and the rhetoric and philosophy of technology, as well as a special interest in communication ethics, from Duquesne University. She has presented multiple single-authored papers at state, regional, national and international conferences, and her diverse research interests include corporate social responsibility, integrated marketing communication, social media, philanthropy, and the ethical implications of the public and private spheres of communication and innovation. Additionally, she has taught service-learning courses that combine academic instruction, community service, and reflective thinking to enhance student learning and social responsibility.

She earned bachelor’s degrees in Communication and English literature from Bethany College and her master’s degree in Integrated Marketing Communications from WVU.