With over 20 years of experience, Craig Davis has held integrated and interactive
roles for agencies like Denstu Corporation of America, Poppe Tyson, USWeb/CKS,
Arnold Worldwide and Saatchi & Saatchi NYC.
Craig has worked on high profile CPG brands such as Procter and Gamble’s Bounty brand, GlaxoSmithkline brands Nicorette, NicoDerm CQ, Commit, and Tums. For Hershey’s he was responsible for the digital launch of the new Take 5 candy bar. He also has extensive experience working on technology and business-to-business accounts like Canon USA, Millipore Corporation, Avaya and Pay By Touch.
Craig was an adjunct professor at Pace University in New York City, where he taught graduate-level marketing courses before accepting his role as a full-time visiting professor and then becoming an assistant and associate professor at Ohio University.
Craig has written two marketing-related textbooks: The Advertising and PR Account Management Workshop and The New Account Manager: Redefining the Crucial Role of Account Service in the Changing Business of Advertising and PR. His third book titled, Media Strategy and Planning Workbook: How to Create a Comprehensive Media Plan is under contract and will publish in 2020.
Craig is a native of West Virginia and has Bachelor’s degrees in both Journalism and Business from West Virginia University and a Master’s degree in Corporate Communication from Duquesne University. He also holds a Certificate of Internet Technologies from New York University.