Susan Gaide is a marketing/public relations/branding consultant who currently specializes in sonic branding for Internet and digital applications. During the early part of her 32-year career, Susan held supervisory positions at prominent New York City public relations/ marketing firms, where she provided strategic direction and support for Sony Electronics, Fairlight USA, JBL Professional, AKG Acoustics, Fostex, Soundcraft and SRS Labs. In her current private practice, she serves clients in the music, professional audio, entertainment and non-profit sectors.
Susan’s career in higher education began in 1984, when she authored the associate degree music business program at Five Towns College in Dix Hills, Long Island, and in 1990 expanded it to a four-year baccalaureate program. In that same year, she was awarded honorary faculty membership in the college’s Eta chapter of Phi Sigma. In 2012, she developed an entertainment industry management concentration for the college’s new Master of Fine Arts degree program and was subsequently promoted to the rank of Full Professor. She also designed (2009) and continues to instruct a social media course for University of California – Berkeley Extension, and, from 2001 to 2012, instructed online a variety of writing and professional communications courses for Indiana Wesleyan University.
A published business writer, Susan’s articles have graced the pages of Mix, Pro Sound News, Pro AV and regional Chart Publishing B2B publications such as Marketeer, Spotlight on Business and Viewpoint. In the field of online distance higher education, she has been published numerous times in Distance Education Report and Faculty Focus.
Susan earned a bachelor’s degree in Music Merchandising from Hofstra University in 1982 and an M.B.A. from Adelphi University in 1990.
For more information on Susan, you can visit her on the web at: