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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Required Textbooks for Undergraduate Online Courses

Effective Fall 2023

These books are specific to the online undergraduate courses only and will be needed before the first day of class. Books can be purchased through the WVU Bookstore.


It is recommended that all students obtain a copy of the following book. Writing assignments will need to follow APA style for citations.  Several courses listed below require the Associated Press stylebook instead and are noted.

Publication Manual


Publication Manual of the American Psychological Association, 2019 (7th ed.)

ISBN : 9781433832161

You can also view and bookmark a tutorial covering APA citations from the following link http://tinyurl.com/m9osvf



ADPR 421 – Advertising and Public Relations Audience 

STCM 421 Advertising
Brown, T. J. & Suter, T. A. (2014).  MR  (2nd ed.). Mason, OH: South-Western, Cengage Learning. 

ISBN: 9781133958413


ADPR 438  – Branded Content Narrative

STCM 438 Global Content Marketing

Didner, P. (2014) . Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works.

ISBN: 9780071840972


ADPR 439 – Strategic Social Media

Social Media Textbook Cover

Freberg, K. (2021).  Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc. 

ISBN: 9781071826904



ADPR 459 – Strategic Comm Campaigns

STCM 459

Wilson, L., Ogden, J., & Wilson, C. (2019). Strategic Communications for PR, Social Media, and Marketing (7th ed.). Kendall Hunt Publishing Company.

ISBN: 978-1-5249-9895-0 

eBook


ADPR 493 – Influencer Marketing

ADPR-493-Schaffer

Schaffer, N. (2020). The age of influence: The power of influencers to elevate your brand. New York, NY: HarperCollins Leadership, an imprint of HarperCollins.

ISBN 9781400216369


ADPR-493-Russell

Russell, A., & Itzler, J. (2020). The influencer code: How to unlock the power of influencer marketing. United States: Hatherleigh Press.

ISBN: 9781578268252


ADV 201 – Advertising and Society

Consumer Culture

Berger, A. (2020). Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society (Sixth ed.). Rowman & Littlefield Publishers.

ISBN: 9781538137802

eBook



ADV 215 – Principles of Advertising

Advertising Textbook Cover

Arens, W. & Weigold, M. (2021).  M: Advertising (4th Edition). Dubuque: McGraw-Hill Education.

ISBN: 9781260381894

eBook



ADV 309 – Advertising & Creativity

ADV 309

The Advertising Concept Book: Think Now, Design Later (Third) Paperback – July 26, 2016 by Pete Barry (Author)

ISBN: 9780500292679

eBook



ADV 403 –  Media Planning/Strategy

ADV 403

Katz, H. (2019). The Media Handbook. New York, NY:  Routledge, Taylor & Francis Group.   

ISBN-13: 978-1138352643




ADV 409 – Advertising Research & Media

ADV 409

Geskey, R. (2015). Media Planning & Buying in the 21st Century. (3rd ed). CreateSpace Independent Publishing Platform. 

ISBN : 978-1502358714 



ADV 419 – Advertising Strategies

Stretegic Brand Management Textbook Cover

Keller, K. & Swaminathan, V. (2020). Strategic Brand Management (5th ed.). Pearson. 

ISBN: 9780134877952.            

Note: Due to availability and edition issues, students need to purchase the eBook for the text to align with the course.                                

eBook


ADV 459 – Advertising Campaigns

ADV 459

Parente, D. E. (2006). Advertising campaign strategy: A guide to marketing communication plans(4th ed.). Florence, KY: Thomson South-Western. 

ISBN : 9780324322712 



IMC 215 – Introduction to IMC

 IMC-215-Belch

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: an integrated marketing communications perspective (12th ed.). New York, NY: McGraw-Hill Education.

ISBN: 9781260570991

Note: The IMC program has negotiated special discount pricing ($90) on this textbook with the publisher, McGraw-Hill Education. You can order a loose leaf version that includes Connect (electronic) shop.mheducation.com/mhshop/productDetails?isbn=1264619464


JRL 235 – Electronic Media & Society

JRL 235

Gross, Lynne Shaffer.  Electronic Media. An Introduction. 11th Edition, 2012, McGraw-Hill. 

ISBN: 9780073526164



JRL 262 - Coding for Media Applications

JRL-262-downey

Downey, Allen B., Think Python: How to Think Like a Computer Scientist, Second Edition (2015)

ISBN:  9781491939369 



JRL 322 – Gaming Design & Digital Narrative

No textbook is required for this class.


JRL 361 – Media Relations in Sport

JRL 361

Esherick, C., Caskey, P. H., & Schulz, B. (2020). Media Relations in Sport (5th ed.). Fitness Information Technology (US).

ISBN: 9781940067360      



JRL 412 – Sport Journalism

JRL 412

Reinardy, S., & Wanta, W. (2015). The Essentials of Sports Reporting and Writing. (2nd edition) New York, NY: Routledge.

ISBN : 9780415737807 

eBook



Associated Press 2019

Associated Press. (2019). The Associated Press stylebook and briefing on media law 2019 ed. New York, NY: Basic Books.

ISBN:  9781541699892



JRL 419 – Entertainment Reporting

JRL 419

Falk, B. (2018).  Entertainment Journalism: Making it your Career (1st ed.). Routledge. 

ISBN: 978-1138649385

eBook



JRL 432 – Social Media Strategy

Social Media Textbook Cover

Freberg, K. (2021). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc. 

ISBN: 978-1071826904

eBook



JRL 433 – Social Media Applications

No textbook is required for this class.


JRL 434 – Social Media Campaigns

JRL-434-Kim

Kim, C. M. (2021). Social media campaigns: strategies for public relations and marketing. Routledge.

ISBN (paperback) 9780367896201

eBook



JRL 450 – Writing for Health Promotion

JRL 450

Arntfield, M. A. (2016).  Healthcare Writing: A Practical Guide to Professional Success (1st ed.). Broadview Press. 

ISBN: 978-1554812295

eBook



JRL 452 – Applied Health Promotion

JRL 452

Parvanta, C., & Bass, S. (2018).  Health Communication: Strategies and Skills for a New Era (1st ed.). Jones & Bartlett Learning. 

ISBN: 978-1284065879

eBook


JRL 454 – Health Promotion Campaigns

JRL 454

Social Marketing: Behavior Change for Social Good, (6th ed.). Nancy R. Lee  and Philip Kotler. SAGE Publishing.

ISBN : 9781544351490


JRL 485 – MDS Capstone

No textbook is required for this class.


JRL 488 – Video Editing

No textbook is required for this class.


JRL 493C/593A – Ethics in an A.I. Society

JRL 493C/593A

Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy Little, Brown and Company.

ISBN: 9780316275774




JRL 493D/593B

No textbook is required for this class.



MDIA 101
 
– Media & Society

MDIA-101-Hanson

Hanson, R. (2021) Mass Communication: Living in a Media World. (8th ed.). 

ISBN: 9781544382999 

eBook




MDIA 215 – Media Writing

JRL 215

Kessler, L. (2014) When Words Collide (9th ed.) Cengage Learning. 

ISBN :9781285052472

eBook



AP Style Book

Associated Press. (2022).  The Associated Press Stylebook, 56th edition. New York, NY: Basic Books. 

ISBN: 978-1541601659.




MDIA 225 - Media Tools & Applications

No textbook is required for this class.


MDIA 328 – Media Ethics and Law

JRL 428

Mathewson, J. (2013). Law and Ethics for Today’s Journalist. Sharpe, M. E. Inc.

ISBN : 978-0765640765

eBook




PR 215 – Introduction to Public Relations

PR-215-Kelleher

Kelleher, T. (2021). Public Relations. New York, NY: Oxford University Press.

ISBN:  9780190925093

eBook



PR 301 – Writing for Public Relations

PR-301-Marsh

Marsh, C., Guth, D. W., & Short, B. P. (2020). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th ed.). Routledge.

ISBN: (Paperback) 9780367895402 (Hardcover) 9780367895396     

eBook                                                                                                                                                                                                                                                                                                                                                                    



PR Associated Press

Associated Press. (2022). The Associated Press Stylebook: 2022–2024. Basic Books.

ISBN: 9781541647572




PR 401 – Applied Public Relations

PR-401-StJohn

St. John, B..; Martinelli, D.; Pritchard, S.; Spaulding, C. Cases in Public Relations Strategy (2019). Sage.

ISBN: 9781506349152

eBook




PR 410 IMC for Public Relations

PR 410

Clow, K., & Baack, D. (2022). Integrated Advertising, Promotion, and Marketing Communications (9th ed.). Pearson.

ISBN: 9780135589809

eBook




PR 412 IMC for Sport

PR-412-Stoldt

Stoldt, G. C., Dittmore, S. W., Ross, M., & Branvold, S. E. (2020). Sport public relations: managing stakeholder communication. Human Kinetics.

ISBN: Traditional Print: 9781492589389, EBook: 9781718206809

eBook


PR 431 – Entertainment Media Promotion

PR 431

Ames, C. (2016).  Entertainment Public Relations: Communicating with Audiences. New York, NY: Peter Lang Publishing, Inc. 

ISBN: 9781433130540

eBook


PR 432 – Entertainment Media Branding

PR 432 Entertainment

Lieberman, Al and Pat Esgate (2014). The Definitive Guide to Entertainment Marketing (2nd ed.). Upper Saddle River, NJ:Pearson Education, Inc.

ISBN: 978-0133092080

eBook


PR 433 – Entertainment Media Campaigns

No textbook is required for this class.


PR 436 – Event Planning

PR 436 Event Planning

Silvers, Julia R. (2012). Professional Event Coordination (2nd edition, Wiley Events), (2012)

ISBN : 978-0470560716

eBook



PR 437 – Event Promotion

No textbook is required for this class.


PR 438 – Event Execution

Festival and Special Event Management Textbook Cover

Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D’Arcy, E. (2019). Festival and Special Event Management (6th ed.). Wiley. 

ISBN 978-0730369400

eBook




STCM 315 – Strategic Advertising and Public Relations Writing

Strategic Writing Textbook Cover

Marsh, C., Guth, D. W., & Short, B. P. (2020).  Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th ed.). Routledge. 

ISBN-13: 978-0367895402




AP Stylebook Cover

The Associated Press. (2020-2022).  The Associated Press Stylebook (55th Edition). Basic Books.

ISBN-13: 978-1541647572

I SBN-10: 1541647572