Effective Fall 2023
These books are specific to the online undergraduate courses only and will be needed before the first day of class. Books can be purchased through the WVU Bookstore.
It is recommended that all students obtain a copy of the following book. Writing assignments will need to follow APA style for citations. Several courses listed below require the Associated Press stylebook instead and are noted.
Publication Manual of the American Psychological Association, 2019 (7th ed.)
ISBN
: 9781433832161
You can also view and bookmark a tutorial covering
APA
citations from the following link
http://tinyurl.com/m9osvf
ADPR 421 – Advertising and Public Relations Audience
ADPR 438 – Branded Content Narrative
Didner, P. (2014) . Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works.
ISBN: 9780071840972
ADPR 439 – Strategic Social Media
Freberg, K. (2021). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc.
ISBN: 9781071826904
ADPR 459 – Strategic Comm Campaigns
Wilson, L., Ogden, J., & Wilson, C. (2019). Strategic Communications for PR,
Social Media, and Marketing (7th ed.). Kendall Hunt Publishing Company.
ISBN: 978-1-5249-9895-0
ADPR 493 – Influencer Marketing
Schaffer, N. (2020).
The age of influence: The power of influencers to elevate your brand. New
York, NY: HarperCollins Leadership, an imprint of HarperCollins.
ISBN 9781400216369
Russell, A., & Itzler, J. (2020).
The influencer code: How to unlock the power of influencer marketing. United
States: Hatherleigh Press.
ISBN: 9781578268252
ADV 201 – Advertising and Society
Berger, A. (2020). Ads, Fads, and Consumer Culture: Advertising’s Impact on American
Character and Society (Sixth ed.). Rowman & Littlefield Publishers.
ISBN: 9781538137802
ADV 215 – Principles of Advertising
Arens, W. & Weigold, M. (2021). M: Advertising (4th Edition). Dubuque: McGraw-Hill Education.
ISBN: 9781260381894
ADV 309 – Advertising & Creativity
The Advertising Concept Book: Think Now, Design Later (Third) Paperback – July 26, 2016 by Pete Barry (Author)
ISBN: 9780500292679
ADV 403 – Media Planning/Strategy
Katz, H. (2019). The Media Handbook. New York, NY: Routledge, Taylor & Francis Group.
ISBN-13: 978-1138352643
ADV 409 – Advertising Research & Media
Geskey, R. (2015). Media Planning & Buying in the 21st Century. (3rd ed). CreateSpace Independent Publishing Platform.
ISBN
: 978-1502358714
ADV 419 – Advertising Strategies
Keller, K. & Swaminathan, V. (2020). Strategic Brand Management (5th ed.). Pearson.
ISBN: 9780134877952.
Note: Due to availability and edition issues, students need to purchase the eBook for the text to align with the course.
ADV 459 – Advertising Campaigns
Parente, D. E. (2006). Advertising campaign strategy: A guide to marketing communication plans(4th ed.). Florence, KY: Thomson South-Western.
ISBN
: 9780324322712
IMC 215 – Introduction to IMC
Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: an integrated marketing communications perspective (12th ed.). New York, NY: McGraw-Hill Education.
ISBN: 9781260570991Note: The IMC program has negotiated special discount pricing ($90) on this textbook with the publisher, McGraw-Hill Education. You can order a loose leaf version that includes Connect (electronic) shop.mheducation.com/mhshop/productDetails?isbn=1264619464
JRL 235 – Electronic Media & Society
Gross, Lynne Shaffer. Electronic Media. An Introduction. 11th Edition, 2012, McGraw-Hill.
ISBN: 9780073526164
JRL 262 - Coding for Media Applications
Downey, Allen B., Think Python: How to Think Like a Computer Scientist, Second Edition (2015)
ISBN:
9781491939369
JRL 322 – Gaming Design & Digital Narrative
No textbook is required for this class.
JRL 361 – Media Relations in Sport
Esherick, C., Caskey, P. H., & Schulz, B. (2020).
Media Relations in Sport (5th ed.). Fitness Information Technology (US).
ISBN: 9781940067360
JRL 412 – Sport Journalism
Reinardy, S., & Wanta, W. (2015). The Essentials of Sports Reporting and Writing. (2nd edition) New York, NY: Routledge.
ISBN : 9780415737807
Associated Press. (2019). The Associated Press stylebook and briefing on media
law 2019 ed. New York, NY: Basic Books.
ISBN:
9781541699892
JRL 419 – Entertainment Reporting
Falk, B. (2018). Entertainment Journalism: Making it your Career (1st ed.). Routledge.
ISBN: 978-1138649385
JRL 432 – Social Media Strategy
Freberg, K. (2021). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc.
ISBN: 978-1071826904
JRL 433 – Social Media Applications
No textbook is required for this class.
JRL 434 – Social Media Campaigns
Kim, C. M. (2021). Social media campaigns: strategies for public relations and marketing. Routledge.
ISBN (paperback) 9780367896201
JRL 450 – Writing for Health Promotion
Arntfield, M. A. (2016). Healthcare Writing: A Practical Guide to Professional Success (1st ed.). Broadview Press.
ISBN: 978-1554812295
JRL 452 – Applied Health Promotion
Parvanta, C., & Bass, S. (2018). Health Communication: Strategies and Skills for a New Era (1st ed.). Jones & Bartlett Learning.
ISBN: 978-1284065879
JRL 454 – Health Promotion Campaigns
Social Marketing:
Behavior Change for Social Good, (6th ed.). Nancy R. Lee and Philip
Kotler. SAGE Publishing.
ISBN
: 9781544351490
JRL 485 – MDS Capstone
No textbook is required for this class.
JRL 488 – Video Editing
No textbook is required for this class.
JRL 493C/593A – Ethics in an A.I. Society
Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy Little, Brown and Company.
ISBN: 9780316275774
JRL 493D/593B
No textbook is required for this class.
MDIA 101
– Media & Society
Hanson, R. (2021) Mass Communication: Living in a Media World. (8th ed.).
ISBN: 9781544382999
MDIA 215 – Media Writing
Kessler, L. (2014) When Words Collide (9th ed.) Cengage Learning.
ISBN :9781285052472
Associated Press. (2022).
The Associated Press Stylebook, 56th edition. New York, NY: Basic Books.
ISBN: 978-1541601659.
MDIA 225 - Media Tools & Applications
No textbook is required for this class.
MDIA 328 – Media Ethics and Law
Mathewson, J. (2013). Law and Ethics for Today’s Journalist. Sharpe, M. E. Inc.
ISBN : 978-0765640765
PR 215 – Introduction to Public Relations
Kelleher, T. (2021).
Public Relations. New York, NY: Oxford University Press.
ISBN: 9780190925093
PR 301 – Writing for Public Relations
Marsh, C., Guth, D. W., & Short, B. P. (2020). Strategic Writing: Multimedia
Writing for Public Relations, Advertising and More (5th ed.). Routledge.
ISBN: (Paperback) 9780367895402 (Hardcover) 9780367895396
Associated Press. (2022). The Associated Press Stylebook: 2022–2024. Basic Books.
ISBN: 9781541647572
PR 401 – Applied Public Relations
St. John, B..; Martinelli, D.; Pritchard, S.; Spaulding, C.
Cases in Public Relations Strategy (2019). Sage.
ISBN: 9781506349152
PR 410 – IMC for Public Relations
Clow, K., & Baack, D. (2022). Integrated Advertising, Promotion, and Marketing
Communications (9th ed.). Pearson.
ISBN: 9780135589809
PR 412 – IMC for Sport
Stoldt, G. C., Dittmore, S. W., Ross, M., & Branvold, S. E. (2020). Sport
public relations: managing stakeholder communication. Human Kinetics.
ISBN: Traditional Print: 9781492589389, EBook: 9781718206809
eBook
PR 431 – Entertainment Media Promotion
Ames, C. (2016). Entertainment Public Relations: Communicating with Audiences. New York, NY: Peter Lang Publishing, Inc.
ISBN: 9781433130540
PR 432 – Entertainment Media Branding
Lieberman, Al and Pat Esgate (2014). The Definitive Guide to Entertainment Marketing (2nd ed.). Upper Saddle River, NJ:Pearson Education, Inc.
ISBN: 978-0133092080
PR 433 – Entertainment Media Campaigns
No textbook is required for this class.
PR 436 – Event Planning
Silvers, Julia R. (2012). Professional Event Coordination (2nd edition, Wiley Events), (2012)
ISBN : 978-0470560716
PR 437 – Event Promotion
No textbook is required for this class.
PR 438 – Event Execution
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D’Arcy, E. (2019). Festival and Special Event Management (6th ed.). Wiley.
ISBN 978-0730369400
STCM 315 – Strategic Advertising and Public Relations Writing
Marsh, C., Guth, D. W., & Short, B. P. (2020). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th ed.). Routledge.
ISBN-13: 978-0367895402
The Associated Press. (2020-2022). The Associated Press Stylebook (55th Edition). Basic Books.
ISBN-13: 978-1541647572
I SBN-10: 1541647572