Required Textbooks for Undergraduate Online Courses

American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association. 

ISBN : 9781433805615

You can also view and bookmark a tutorial covering APA citations from the following link http://tinyurl.com/m9osvf

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ADV 201 – Advertising and Society

Berger, A. (2015).  Ads, fads, and consumer culture : advertising's impact on American character and society. Lanham: Rowman & Littlefield. 

ISBN: 9781442241251

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ADV 215 – Principles of Advertising

Arens, W., Schaefer, D. & Weigold, M. (2018).  M: Advertising. Dubuque: McGraw-Hill Education. 

ISBN: 9781259815942

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ADV 309 – Advertising & Creativity

The Advertising Concept Book: Think Now, Design Later (Third) Paperback – July 26, 2016 by Pete Barry (Author)

ISBN: 9780500292679

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ADV 409 – Advertising Research & Media

Geskey, R. (2015). Media Planning & Buying in the 21st Century. (3rd ed). CreateSpace Independent Publishing Platform. 

ISBN : 978-1502358714 

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ADV 419 – Advertising Strategies

Keller, K. L. (2013). Strategic Brand Management (4th ed.). New York, NY: Pearson. Print version - ISBN-13: 978-0-13-266425-7 Digital version 

Digital Collection Coursepack. ISBN-10: 1323547215 (Additional information, including specific purchasing information, regarding the custom text will be provided to you by your instructor.) 

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ADV 459 – Advertising Campaigns

Parente, D. E. (2006). Advertising campaign strategy: A guide to marketing communication plans(4th ed.). Florence, KY: Thomson South-Western. 

ISBN : 9780324322712 

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IMC 510 – Introduction to IMC

Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: an integrated marketing communications perspective (11th ed.). New York, NY: McGraw-Hill Education. 

ISBN: 9781259548147

IMC 510 students also have two discounted purchasing options to choose from as well:

1. Loose Leaf Version: Purchase loose leaf full national text at a discount ($90) for WVU IMC students direct from this link: http://shop.mheducation.com/mhshop/productDetails?isbn=1260261999
2. Smartbook (eBook): The required book is also available online through McGraw Hill’s Connect platform in the form of an eBook. You can purchase the Smartbook at a discount ($90) for WVU IMC students direct from this link: http://connect.mheducation.com/class/wvuimc

American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association.

ISBN: 9781433805615

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JRL 101 – Media & Society

Hanson, R. 2016 Mass Communication: Living in a Media World. (7th ed.). 

ISBN: 9781544332345

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JRL 215 – Media Writing

Kessler, L. (2014) When Words Collide (9th ed.) Cengage Learning. 

ISBN :9781285052472

Associated Press. (2016).  The Associated Press stylebook and briefing on media law 2016 ed. New York, NY: Basic Books.

ISBN: 978-0917360633

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JRL 235 – Electronic Media & Society

Gross, Lynne Shaffer.  Electronic Media. An Introduction. 11th Edition, 2012, McGraw-Hill. 

ISBN: 9780073526164

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JRL 322 – Gaming Design & Digital Narrative

No textbook is required for this class.

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JRL 361 – Media Relations in Sport

Schultz, B., Caskey, P.H., & Esherick, C. (2014). Media relations in sport (4th ed.). Morgantown, WV: Fitness Information Technology. 

ISBN : 9781935412953 or ISBN: 9781935412946     

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JRL 412 – Sport Journalism

Reinardy, S., & Wanta, W. (2015). The Essentials of Sports Reporting and Writing. (2nd edition) New York, NY: Routledge.

ISBN : 9780415737807 

Associated Press. (2016).  The Associated Press stylebook and briefing on media law 2016 ed. New York, NY: Basic Books.

ISBN: 978-0917360633

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JRL 419 – Entertainment Reporting

Titchener, C. B. (2005). Reviewing the Arts. Mahwah, New Jersey, LEA Publishers.

ISBN : 9780805851748

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JRL 428 – Media Ethics and Law

Mathewson, J. (2013). Law and Ethics for Today’s Journalist. Sharpe, M. E. Inc.

ISBN : 978-0765640765

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JRL 432 – Social Media Strategy

Freberg, K. (2019).  Social media for strategic communication: Creative strategies and research-based applications.Thousand Oaks, CA: Sage.

ISBN: 9781506387109

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JRL 433 – Social Media Applications

No textbook is required for this class.

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JRL 434 – Social Media Campaigns

Barker, M.S., Barker, D.I., Bormann, N.F., & Neher, K.E. (2013). Social media marketing: A strategic approach. South-Western Cengage Learning: Mason, OH.

ISBN: 978-0538480871

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JRL 450 – Writing for Health Promotion

This course relies on two digital texts, which can be accessed in the course in WVU eCampus.

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JRL 452 – Applied Health Promotion

This course does not have a required textbook.

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JRL 454 – Health Promotion Campaigns

Kotler, P., & Lee, N. (2011). Social marketing: Influencing behaviors for good (4th ed.). Thousand Oaks, CA: Sage Publications.

ISBN : 9781412981491

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JRL 485 – MDS Capstone

No textbook is required for this class.

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JRL 488 – Video Editing

No textbook is required for this class.

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JRL 493C/593A – Ethics in an A.I. Society

Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy Little, Brown and Company.

ISBN: 9780316275774

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JRL 493D/593B

No textbook is required for this class.

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PR 215 – Introduction to Public Relations

Kelleher, T. (2018).  Public Relations. New York, NY: Oxford University Press.

ISBN: 9780190201470.

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PR 301 – Writing for Public Relations

Marsh, C., Guth, D.W., & Short, B.P. (2012). Strategic writing: Multimedia writing for public relations, advertising, and more (3rd ed.). Boston, MA: Pearson.

ISBN : 9780205031979

Associated Press. (2016).  The Associated Press stylebook and briefing on media law 2016 ed. New York, NY: Basic Books.

ISBN: 978-0917360633

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PR 401 – Applied Public Relations

Hendrix. J., & Hayes, D. (2013). Public relations cases (9th ed.). Boston, MA: Cengage Learning.

ISBN : 9781111344429

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PR 410 – IMC for Public Relations

Clow, K. E., & Baack, D. E. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NJ: Prentice Hall.

ISBN : 9780132538961

Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. (2012). Public relations: The profession and the practice (4th ed.). Boston, MA: McGraw Hill.

ISBN : 9780073512051

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PR 412 – IMC for Sport

Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2006). Sport Public Relations: Managing Organizational Communication. Champaign, IL: Human Kinetics.

ISBN : 978-0736053402

Mullin, B. J., Hardy, S., & Sutton, W. A. (2007). Sport marketing (3rd ed.). Champaign, IL: Human Kinetics.

ISBN : 9780736060523

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PR 431 – Entertainment Media Promotion

Ames, C. (2016).  Entertainment Public Relations: Communicating with Audiences. New York, NY: Peter Lang Publishing, Inc. 

ISBN: 9781433130540

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PR 432 – Entertainment Media Branding

Lieberman, Al and Pat Esgate (2014). The Definitive Guide to Entertainment Marketing (2nd ed.). Upper Saddle River, NJ:Pearson Education, Inc.

ISBN: 978-0133092080

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PR 433 – Entertainment Media Campaigns

No textbook is required for this class.

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PR 436 – Event Planning

Silvers, Julia R. (2012). Professional Event Coordination (2nd edition, Wiley Events), (2012)

ISBN : 978-0470560716

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PR 437 – Event Promotion

Preston, C. (2012).  Event marketing: how to successfully promote events, festivals, conventions, and expositions. Wiley

ISBN: 9780470891070

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PR 438 – Event Execution

Allen, J., O'toole, W., Harris, R., & McDonnell, I. (2012).  Festival and Special Event Management (5th ed.) John Wiley & Sons

ISBN: 9781742164618

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STCM 315 – Strategic Advertising and Public Relations Writing

Marsh, C., Guth, D.W., and Short, B. P. (2012). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More: 3rd edition. Boston: Pearson Education.

ISBN 9780205031979

Associated Press. (2016).  The Associated Press stylebook and briefing on media law 2016 ed. New York, NY: Basic Books.

ISBN: 978-0917360633

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STCM 421 – Advertising and Public Relations Audience 

Brown, T. J. & Suter, T. A. (2014).  MR  (2nd ed.). Mason, OH: South-Western, Cengage Learning. 

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STCM 438  – Branded Content Narrative

Didner, P. (2014) . Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works.

ISBN: 9780071840972