Required Textbooks for Undergraduate Online Courses
Effective Spring 2020
These books are specific to the online undergraduate courses only and will be needed before the first day of class. Books can be purchased through the WVU Bookstore.
It is recommended that all students obtain a copy of the following book. Writing assignments will need to follow APA style for citations. Several courses listed below require the Associated Press stylebook instead and are noted.
Publication Manual of the American Psychological Association, 2019 (7th ed.)
ISBN
: 9781433832161
You can also view and bookmark a tutorial covering
APA
citations from the following link
http://tinyurl.com/m9osvf
ADV 201 – Advertising and Society
Berger, A. (2015). Ads, fads, and consumer culture : advertising's impact on American character and society. Lanham: Rowman & Littlefield.
ISBN: 9781442241251
ADV 215 – Principles of Advertising
Arens, W., Schaefer, D. & Weigold, M. (2018). M: Advertising. Dubuque: McGraw-Hill Education.
ISBN: 9781259815942
ADV 309 – Advertising & Creativity
The Advertising Concept Book: Think Now, Design Later (Third) Paperback – July 26, 2016 by Pete Barry (Author)
ISBN: 9780500292679
ADV 409 – Advertising Research & Media
Geskey, R. (2015). Media Planning & Buying in the 21st Century. (3rd ed). CreateSpace Independent Publishing Platform.
ISBN
: 978-1502358714
ADV 419 – Advertising Strategies
Keller, K. L. (2013). Strategic Brand Management (4th ed.). New York, NY: Pearson. Print version - ISBN-13: 978-0-13-266425-7 Digital version
Digital Collection Coursepack. ISBN-10: 1323547215 (Additional information, including specific purchasing information, regarding the custom text will be provided to you by your instructor.)
ADV 459 – Advertising Campaigns
Parente, D. E. (2006). Advertising campaign strategy: A guide to marketing communication plans(4th ed.). Florence, KY: Thomson South-Western.
ISBN
: 9780324322712
IMC 510 – Introduction to IMC
Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: an integrated marketing communications perspective (11th ed.). New York, NY: McGraw-Hill Education.
ISBN:
9781259548147
IMC 510 students also have two discounted purchasing options to choose from as well:
- Loose Leaf Version: Purchase loose leaf full national text at a discount ($90) for WVU IMC students direct from this link: http://shop.mheducation.com/mhshop/productDetails?isbn=1260261999
- Smartbook (eBook): The required book is also available online through McGraw Hill’s Connect platform in the form of an eBook. You can purchase the Smartbook at a discount ($90) for WVU IMC students direct from this link: http://connect.mheducation.com/class/wvuimc
JRL 101 – Media & Society
Hanson, R. 2016 Mass Communication: Living in a Media World. (7th ed.).
ISBN: 9781544332345
JRL 215 – Media Writing
Kessler, L. (2014) When Words Collide (9th ed.) Cengage Learning.
ISBN :9781285052472
Associated Press. (2019). The Associated Press stylebook and briefing on media
law 2019 ed. New York, NY: Basic Books.
ISBN:
9781541699892
JRL 235 – Electronic Media & Society
Gross, Lynne Shaffer. Electronic Media. An Introduction. 11th Edition, 2012, McGraw-Hill.
ISBN: 9780073526164
JRL 322 – Gaming Design & Digital Narrative
No textbook is required for this class.
JRL 361 – Media Relations in Sport
Schultz, B., Caskey, P.H., & Esherick, C. (2014). Media relations in sport (4th ed.). Morgantown, WV: Fitness Information Technology.
ISBN
: 9781935412953 or ISBN: 9781935412946
JRL 412 – Sport Journalism
Reinardy, S., & Wanta, W. (2015). The Essentials of Sports Reporting and Writing. (2nd edition) New York, NY: Routledge.
ISBN
: 9780415737807
Replace 2016 guide with new (2019) guide: Associated Press. (2019). The Associated
Press stylebook and briefing on media law 2019 ed. New York, NY: Basic
Books.
ISBN:
9781541699892
JRL 419 – Entertainment Reporting
Titchener, C. B. (2005). Reviewing the Arts. Mahwah, New Jersey, LEA Publishers.
ISBN
: 9780805851748
JRL 428 – Media Ethics and Law
Mathewson, J. (2013). Law and Ethics for Today’s Journalist. Sharpe, M. E. Inc.
ISBN
: 978-0765640765
JRL 432 – Social Media Strategy
Freberg, K. (2019). Social media for strategic communication: Creative strategies and research-based applications. Thousand Oaks, CA: Sage.
ISBN: 9781506387109
JRL 433 – Social Media Applications
No textbook is required for this class.
JRL 434 – Social Media Campaigns
Barker, M.S., Barker, D.I., Bormann, N.F., & Neher, K.E. (2013). Social media marketing: A strategic approach. South-Western Cengage Learning: Mason, OH.
ISBN: 978-0538480871
JRL 450 – Writing for Health Promotion
Healthcare Writing: A Practical Guide to Professional Success, (1st ed.). Michael A. Arntfield and James W. Johnston. Broadview Press.
ISBN: 9781554812295
JRL 452 – Applied Health Promotion
Health Communication: Strategies and Skills for a New Era, (1st ed.). Claudia Parvanta and Sarah Bass. JB Learning.
ISBN: 9781284065879
JRL 454 – Health Promotion Campaigns
Social Marketing: Behavior Change for Social Good, (6th ed.). Nancy R. Lee and Philip Kotler. SAGE Publishing.
ISBN
: 9781544351490
JRL 485 – MDS Capstone
No textbook is required for this class.
JRL 488 – Video Editing
No textbook is required for this class.
JRL 493C/593A – Ethics in an A.I. Society
Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy Little, Brown and Company.
ISBN: 9780316275774
JRL 493D/593B
No textbook is required for this class.
PR 215 – Introduction to Public Relations
Kelleher, T. (2018).
Public Relations. New York, NY: Oxford University Press.
ISBN: 9780190201470.
PR 301 – Writing for Public Relations
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, 2018 (4th ed.). Marsh, C., Guth, D. W., & Short, B. P. Routledge.
ISBN
: 9781138037106
Associated Press. (2019). The Associated Press stylebook and briefing on media law 2019 ed. New York, NY: Basic Books.
ISBN: 9781541699892
PR 401 – Applied Public Relations
Hendrix. J., & Hayes, D. (2013). Public relations cases (9th ed.). Boston, MA: Cengage Learning.
ISBN
: 9781111344429
PR 410 – IMC for Public Relations
Clow, K. E., & Baack, D. E. (2018). Integrated advertising, promotion, and marketing communications (8th ed.). Upper Saddle River, NJ: Prentice Hall.
ISBN
: 9780134484136
Public Relations Campaigns An Integrated Approach, 2018. Regina M. Luttrell and Luke W. Capizzo. Sage Publishing.
ISBN
: 9781506332512
PR 412 – IMC for Sport
Mullin, B. J., Hardy, S., & Sutton, W. A. Sport Marketing, 2014 (4th ed.). Human Kinetics.
ISBN
: 9781450424981
Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. Sport Public Relations: Managing Stakeholder Communication, 2012. Human Kinetics.
ISBN
: 9780736090384
PR 431 – Entertainment Media Promotion
Ames, C. (2016). Entertainment Public Relations: Communicating with Audiences. New York, NY: Peter Lang Publishing, Inc.
ISBN: 9781433130540
PR 432 – Entertainment Media Branding
Lieberman, Al and Pat Esgate (2014). The Definitive Guide to Entertainment Marketing (2nd ed.). Upper Saddle River, NJ:Pearson Education, Inc.
ISBN: 978-0133092080
PR 433 – Entertainment Media Campaigns
No textbook is required for this class.
PR 436 – Event Planning
Silvers, Julia R. (2012). Professional Event Coordination (2nd edition, Wiley Events), (2012)
ISBN
: 978-0470560716
PR 437 – Event Promotion
Preston, C. (2012). Event marketing: how to successfully promote events, festivals, conventions, and expositions. Wiley
ISBN: 9780470891070
PR 438 – Event Execution
Allen, J., O'toole, W., Harris, R., & McDonnell, I. (2012). Festival and Special Event Management (5th ed.) John Wiley & Sons
ISBN: 9781742164618
STCM 315 – Strategic Advertising and Public Relations Writing
Marsh, C., Guth, D.W., and Short, B. P. (2012). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More: 3rd edition. Boston: Pearson Education.
ISBN 9780205031979
Associated Press. (2019). The Associated Press stylebook and briefing on media law 2019 ed. New York, NY: Basic Books.
ISBN: 9781541699892
STCM 421 – Advertising and Public Relations Audience
STCM 438 – Branded Content Narrative
Didner, P. (2014) . Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works.
ISBN: 9780071840972
STCM 439 – Strategic Social Media
Freberg, K. (2019). Social media for strategic communication: Creative strategies
and research-based applications. Thousand Oaks, CA: Sage.
ISBN: 9781506387109
STCM 459 – Strategic Comm Campaigns
Bobbit, R., & Sullivan, R. (2013). Developing the Public Relations Campaigns: A Team-Based Approach (3nd ed.). Boston: Pearson.
ISBN: 9780205066728
Heath, C. & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House.
ISBN: 9781400064281