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About the College

The WVU Reed College of Media has been graduating journalists and strategic communicators since 1939.

While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today's media industry. The College is currently home to five on-campus majors, including Advertising and Public Relations, Interactive Design for Media (an interdisciplinary major with the College of Creative Arts), Journalism, Multidisciplinary Media Studies and the one-of-a-kind Sports and Adventure Media.

A pioneer in online graduate education, the College launched the nation’s first completely online master’s degree in Integrated Marketing Communications (IMC) in 2003. Since then, we have developed an online bachelor’s degree in IMC and master’s degree programs in Data Marketing Communications, Digital Marketing Communications and Media Solutions and Innovation.

The College is known for its innovative course delivery and ability to build community in the classroom and beyond. In all programs at the College of Media, our students learn by doing, producing stories and projects for professional clients and using the latest digital media technology.

Our graduates work in top news organizations and communication agencies around the world, leading the industry and transforming the media landscape.

Purpose, Values & Goals

Our Purpose

We believe that a robust, independent media is fundamental to a democratic society in which individuals are empowered as critical thinkers, creative problem-solvers and engaged citizens. We expect our students, faculty and staff to use their communications skills and expertise to help our communities adapt and thrive in a diverse global society.

Our Values

WE ARE PRINCIPLED: We represent the values of the First Amendment and an ethical approach to journalism and media communications.

WE ARE COLLABORATIVE: We are an inclusive and welcoming community that fosters meaningful collaborations of shared purpose within and beyond our university.

WE ARE INNOVATIVE: We embrace a culture of creativity and risk-taking that anticipates and adapts to a dynamic and evolving media environment.

WE ARE RELEVANT: We require our students and faculty to be current in their knowledge and skills and able to apply relevant theories to their practice.

WE ARE CURIOUS: We produce academic and creative scholarship that can be shared and applied to real-world problems.

Our Goals

  1. Prepare students to be skilled and ethical communications professionals who are grounded in research methods, current and emerging media practices and the principles of the First Amendment.
  2. Advance media communications theory and practice that positions the college as an academic thought leader and an incubator for industry solutions.
  3. Use the skills and expertise of our faculty, staff, students and alumni to create and support communications that contribute to the well-being and betterment of local communities.
  4. Partner with the University to grow diverse enrollment, advance innovation and entrepreneurship, and collaborate across disciplines and programs.