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About the College

The WVU Reed College of Media is a student-centered journalism school that has been graduating journalists and strategic communicators since 1939.

While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today's media industry. A pioneer in online graduate education, the College's Integrated Marketing Communications (IMC) program is the nation's first completely online master's degree program, and its Data Marketing Communications (DMC) program is the nation's first master's degree focused specifically on the impact data has on marketing communications. The College is also known for its innovative course delivery and ability to build community in the classroom and beyond.

In all programs at the College of Media, our students learn by doing, producing stories and projects for professional clients and using the latest digital media technology.

Our graduates work in top news organizations and communication agencies around the world, leading the industry and transforming the media landscape.

You can follow in their footsteps.

Purpose, Values & Goals

Our Purpose

We believe that a robust, independent media is fundamental to a democratic society in which individuals are empowered as critical thinkers, creative problem-solvers and engaged citizens. We expect our students, faculty and staff to use their communications skills and expertise to help our communities adapt and thrive in a diverse global society. We aspire to be a catalyst for positive change in our region and a national leader in modern media education. 

Our Values

PRINCIPLED: We represent the values of free speech and an ethical approach to journalism and media communications.

COLLABORATIVE: We are an inclusive and welcoming community that fosters meaningful collaborations of shared purpose within and beyond our university.

INNOVATIVE: We embrace a culture of creativity and risk-taking that anticipates and adapts to a dynamic and evolving media environment.

RELEVANT: We require our students and faculty to be current in their knowledge and skills and able to apply relevant theories to their practice.

CURIOUS: We produce academic and creative scholarship that can be shared and applied to real-world problems.

Our Goals

  1. Prepare students to be skilled and ethical communications professionals who are grounded in research methods, current and emerging media practices and the principles of the First Amendment.
  2. Advance media communications theory and practice that positions the college as an academic thought leader and an incubator for industry solutions.
  3. Use the skills and expertise of our faculty, staff, students and alumni to create and support communications that contribute to the well-being and betterment of local communities.
  4. Partner with the University to grow diverse enrollment, advance innovation and entrepreneurship, and collaborate across disciplines and programs.