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Graduate Programs

There are a variety of ways to advance your education at the WVU Reed College of Media. Consider an online degree from one of our nationally renowned programs in Data, Digital or Integrated Marketing Communications. Or, pursue the competitive in-person M.S. Journalism degree, which can also be completed in a 4+1 format with a bachelor's degree.

DMC

Online

Master of Science in Data Marketing Communications

The Data Marketing Communications (DMC) master’s degree program is the nation’s first graduate degree focused specifically on the impact data has on marketing communications. The DMC program addresses a critical industry need for communicators who understand how to use data to drive strategic messaging and marketing communications campaigns that engage and influence audiences.

Student with camera

Online

Master of Science in Digital Marketing Communications

The accelerated, one-year online master's degree in Digital Marketing Communications gives you the strategy, skills and certifications (think Google Tag Manager and Facebook Blueprint!) to be a successful insight-driven storyteller in a world that thrives more and more on digital media. Learn how to use existing and emerging media to get the right messages to the right people in the right places.

IMC Student working at computer

Online

Master of Science in Integrated Marketing Communications

The Integrated Marketing Communications (IMC) master’s degree program equips students with the latest strategic communications techniques that differentiate them from others in the field. Our 11-course master’s degree program helps students view marketing as a whole picture and not just as separate entities of public relations, advertising and marketing communications. In addition to the full master’s degree program, we also offer a five- course graduate certificate in IMC.

WVU-MSU Reporting Partnership

Master of Science in Journalism

The College of Media’s Master of Science in Journalism (MSJ) program provides students with an advanced understanding of media disciplines, preparing them for careers in the industry or academia.

The 30-hour MSJ program offers students the choice of two tracks: the teaching-research track for those who wish to go pursue a doctoral degree and the professional track for those seeking professional opportunities in mass communications.

IMC

Online

Master of Science in Media Solutions and Innovation

Our 12-month online master’s degree program helps you learn about the disruptions in the media industry and how to build industry partners to assist in research and development, discovery, and creating targeted solution pathways to address some of the most challenging media problems.

Certificate Program

Online

Graduate Certificate Programs

The certificate programs are 15 credits (5 courses) and can be started in the early fall, early spring or summer session. Certificate-seeking students take the prerequisite course,  IMC 610 - Introduction to IMC, followed by (in any order) the four electives associated with their chosen area of emphasis: