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Academics

Your passion may be writing, creating, promoting or storytelling. Regardless, you'll need communication skills. The College of Media offers bachelor's and master's degrees to fuel your passions, and minors to make sure you can communicate in whatever fields you pursue. Some programs are available entirely online.

Undergraduate Programs

Students working in Pugh Lab

Advertising and Public Relations

Hone skills in writing, research, design, event planning, marketing and more to produce creative, persuasive campaigns and materials for real clients. You’ll learn to build, plan and execute communications campaigns that help companies thrive and create positive change in society.

Student working on computer

Online

Integrated Marketing Communications

This fully online bachelor's degree is a multidisciplinary program that combines courses in marketing and business administration with advertising and public relations to give you a well-rounded education that prepares you for jobs in this exciting and rapidly growing field.

Interactive Design Class

Interactive Design for Media

The media landscape is rapidly changing and there is a growing demand for interactive audiovisual media experiences. Students in this program are exposed to the latest innovations in digital media to create visually stunning and timely interactive experiences.

WVU-MSU Partnership

Journalism

Journalism today is about connecting people with their communities and the world. Journalism students learn how to ask tough questions and deliver meaningful answers 24/7 to the people who want and need to know. 

MDS students working on a film

Multidisciplinary Studies

Flexibility and options define our Multidisciplinary Studies (MDS) major. Students can customize their major course of study by choosing from a variety of communications and media-focused minors.

Student operating camera for WVU men's basketball

Sports and Adventure Media

From snowboarding to football, America’s appetite for sports is insatiable. Fans want information fast and on-the-go, and employers are looking for professional communicators with specialized skills to handle the demand.

Become a Mountaineer

Your first step to becoming a Mountaineer is applying for admission. Apply online today.

Graduate Programs

DMC

Online

Master of Science in Data Marketing Communications

The Data Marketing Communications master’s degree program is the nation’s first graduate degree focused specifically on the impact data has on marketing communications. The Data program addresses a critical industry need for communicators who understand how to use data to drive strategic messaging and marketing communications campaigns that engage and influence audiences.

Digital Student Max Shavers

Online

Master of Science in Digital Marketing Communications

The accelerated, one-year online master's degree in Digital Marketing Communications gives you the strategy, skills and certifications (think Google Tag Manager and Facebook Blueprint!) to be a successful insight-driven storyteller in a world that thrives more and more on digital media. Learn how to use existing and emerging media to get the right messages to the right people in the right places.

IMC Student Emily Zekonis

Online

Master of Science in Integrated Marketing Communications

The Integrated Marketing Communications (IMC) master’s degree program equips students with the latest strategic communications techniques that differentiate them from others in the field. Our 10-course master’s degree program helps students view marketing as a whole picture and not just as separate entities of public relations, advertising and marketing communications.  In addition to the full master’s degree program, we also offer a four-course graduate certificate in IMC.

Student Reporter

Master of Science in Journalism

The College of Media’s Master of Science in Journalism (MSJ) program provides an advanced understanding of media disciplines, preparing you for careers in the industry or academia. There are two available tracks in the 30-hour MSJ program: the teaching-research track for those who wish to pursue a doctoral degree and the professional track for those seeking professional opportunities in mass communications.

IMC

Online

Master of Science in Media Solutions and Innovation

Our 12-month online master’s degree program helps you learn about the disruptions in the media industry and how to build industry partners to assist in research and development, discovery, and creating targeted solution pathways to address some of the most challenging media problems.

Certificate Program

Online

Graduate Certificate Programs

The certificate programs are 12 credits (4 courses) and can be started in the early fall, early spring or summer session. Certificate-seeking students take the four electives associated with their chosen area of emphasis:

A Leader in Online Education

The WVU Reed College of Media launched the award-winning M.S. in Integrated Marketing Communications in 2003 (the first of its kind), the nation’s first online Data Marketing Communications master’s program in 2016, and the online B.S. in Integrated Marketing Communications, M.S. in Digital Marketing Communications and M.S. in Media Solutions and Innovation in 2020. We're constantly expanding ond honing our programs to meet the needs of our students and the industry.

Minors

Advertising

The Advertising minor prepares you for a variety of careers in a fast-paced and exciting field, and you can complete it entirely online. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research.

Entertainment Media

Entertainment companies are relying more and more on the media to bring their goods to the top of the consumers’ awareness. The value of social media and other new media technologies is evident, and this minor provides the knowledge and skills to break into this aspect of the entertainment industry.

Event Planning

Learn how to identify a target audience and create an event concept that will draw that audience in. This minor will train you how to launch a successful event of any size and in any industry including festivals, conferences, ceremonies, weddings, formal parties, concerts and conventions.

Health Promotion

A minor in Health Promotion can help you use communication strategies to increase awareness of health issues and encourage and support healthy behaviors. Health promotion professionals work in hospitals, schools, clinics, communities and a variety of organizations.

Interactive Media Design

Through the Interactive Media Design minor, you'll gain critical skills in interactive design, visual narrative and new technologies, making you highly competitive in our dynamic media industry.

Journalism

Journalism teaches students how to write, report, and produce content across media platforms, as well as how to engage with modern audiences using the latest digital applications and tools.

Public Relations

Regardless of your major area of study, you'll likely need communication skills. A minor in public relations gives you strategies to promote your organization and share information that builds a positive relationship with external audiences.

Sport Communication

The sport business industry is one of the largest industries in the U.S., generating billions of dollars each year. As a sport communication minor, you will gain practical skills in media writing, public relations, and strategic communications, as well as an understanding of the issues affecting professional and college sports today.

Strategic Social Media

Organizations need to communicate to and engage with their audiences via social media channels. A minor in Strategic Social Media will prepare you to workin media communications positions in industries such as healthcare, government, professional sports and hospitality.