Austin Michels

Job Title
Owner

Company
New Gen Media LLC

Why did you choose the WVU Integrated/Data Marketing Communications program?
I chose the IMC program to enhance my skills and become better prepared to help businesses with their marketing/advertising efforts.

What was your favorite course in the master's degree program?
My favorite class in the IMC program was IMC 643 (digital video production). I loved this class because it was my first formal class about video production and the class taught me a lot of valuable information that directly helped me with what I do everyday.

What do you hope this degree does for your career (promotion, dream job, start your own company, etc)?
I hope this degree allows me to turn my love of video production into a full-time career which will allow me to help grow other small businesses through video production. Eventually I would love to turn my video production company into a marketing/advertising firm which would offer web design, social media management, graphic design, video production, etc.

In 15 words or fewer, how would you describe the program to a friend?
The IMC program significantly enhances your marketing skills so you can begin helping other businesses.