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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

West Virginia University Reed College of Media

Danica Cunningham

Danica Cunningham

MS - Data Marketing Communications

Mineral Wells, WV

Job Title
Field Marketing Officer

Company
McDonald's, USA

Why did you choose the WVU Integrated/Data Marketing Communications program?
My best friend recommended the program to me while I was struggling with deciding if I wanted to commit to the cost of an MBA. WVU appealed to me in that I could get a specialized, highly-relevant degree without over-paying. Plus, my parents are also WVU alumni!

What was your favorite course in the master's degree program?
Data Visualization

What do you hope this degree does for your career (promotion, dream job, start your own company, etc)?
Allows me to pivot to a more specialized role and stay relevant in my current role.

In 15 words or fewer, how would you describe the program to a friend?
Learning how to use customer data to develop customer-centric marketing plans.