Jacqueline Whitfield-DuBan

Job Title
Marketing Director, B2B & Sales Enablement

Company
Aramark

Why did you choose the WVU Integrated/Data Marketing Communications program?
I liked the opportunity to focus my attention specifically on Marketing and found the courses and material to be directly applicable to my current and future positions as a marketer.

What was your favorite course in the master's degree program?
Creative Strategy & Execution with Professor Larry Stultz

What do you hope this degree does for your career (promotion, dream job, start your own company, etc)?
Though I received a promotion half way through my degree, the education provided a solid foundation and new ways of approaching the marketing discipline I would not have gotten otherwise, and poised me to taken on higher roles within my organization.

In 15 words or fewer, how would you describe the program to a friend?
Comprehensive marketing theory & practical application that is immediately useful in your job.