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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

West Virginia University Reed College of Media

Vanessa Cognard

Vanessa Cognard

MS - Integrated Marketing Communications

Garden City, N.Y.

Job Title
Vice President, Publisher

Company
WebMD

Why did you choose the WVU Integrated/Data Marketing Communications program?
I chose the WVU Integrated Communications program because I wanted to learn more and actively apply the elements of integrated marketing which swiftly changes day to day. I also wanted more in-depth exposure to topics such as measurement, social media and research.

What was your favorite course in the master's degree program?
Health Theory

What do you hope this degree does for your career (promotion, dream job, start your own company, etc)?
This program has already enriched my career but giving me ideas and tools that I have applied successfully to bring innovation, increased performance and new business revenue.

In 15 words or fewer, how would you describe the program to a friend?
The WVU Integrated Marketing program is an interactive, comprehensive and intense program taught be engaging professionals where you learn by doing and apply the knowledge quickly to your career. It is also FUN!