Dana Coester is an associate professor at the WVU Reed College of Media
and creative director for the College’s Media Innovation Center. Previously,
Coester served as the assistant vice president for branding and creative direction
with WVU’s University Relations division, where she was the creative director
for several award-winning interactive campaigns. Coester brings to the classroom
more than 15 years of experience in magazine publishing and media design and
is a former art director and contributor with Time Inc. Coester’s work focuses
on community media, technology disruption, and women in technology with special
interests in audience building and new economic models for emerging technology.
Her research and creative work experiments with new narrative forms in augmented
reality and virtual reality, and includes a series of transmedia works that explore
the intersection of neuroscience, computer science and documentary storytelling.
Coester earned her master’s degree in journalism from the University of Missouri-Columbia