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WVU journalism school examines evolution of sports journalism, communications (UPDATED)

Journalism Week 2009 lineup announced

From the sidelines to online, sports journalism has evolved from traditional media coverage to new forms of storytelling in the age of interactive and digital communications.

This month at West Virginia University, Journalism Week 2009 will examine how journalists and professional communicators are embracing new media and new technologies in their coverage of the multibillion-dollar sports industry.

The Perley Isaac Reed School of Journalism will play host to “From the Sidelines to Online: The Evolution of Sports Journalism and Communications” March 23-26. This year’s events will feature public and classroom presentations by award-winning print, broadcast, Web and photo journalists, as well as top sports strategic communicators.

This year’s speakers:

Amy Sancetta, Associated Press sports photographer and Pulitzer Prize winner, March 23, 7:30 p.m., 117 Oglebay Hall

Sancetta is currently the national enterprise photographer for The Associated Press and has worked for the AP for 25 years.

She has covered most major sporting events, including the Super Bowl, the World Series, the Masters, the Kentucky Derby and World Cup Soccer. This past summer, she covered the 2008 Summer Olympic Games in Beijing – her 10th time covering the Olympics.

Sancetta has won multiple awards, including the 1992 Pulitzer Prize in feature photography along with some of her AP colleagues. She also has been named the AP Sports Photographer of the Year.

Tony Caridi, “Voice of the Mountaineers” and host of “Statewide Sportsline,” March 24, 8:30 a.m., G21 Ming Hsieh Hall

Caridi is in his 13th season as radio play-by-play announcer for Mountaineer football and basketball on MSN and in his 24th year overall with the network.

Along with his play-by-play duties, Caridi serves as a co-host and feature contributor for the popular television shows “Mountaineer Magazine” and “Mountaineer Jammin’.”

In addition to MSN, Caridi has done play-by-play for ESPN, PIA Radio, the BIG EAST, Prime, Atlantic 10, Creative Sports and Mutual broadcasts.

He currently is the sports director of the MetroNews Radio Network and is host of a nightly statewide sports talk show, “Statewide Sportsline.”

Caridi has been named the West Virginia Sportscaster of the Year on three occasions.

Frank Deford, sports journalist and commentator for National Public Radio, Sports Illustrated and HBO’s “RealSports,” March 24, 7:30 p.m., G24 Eiesland Hall

Deford is one of the most recognized names in sports journalism and one of the most versatile American writers.

He is a commentator on National Public Radio’s “Morning Edition” and is a regular correspondent on HBO’s “RealSports with Bryant Gumbel.” He is also senior contributing writer at Sports Illustrated.

In addition, he has written 15 books, including his latest, “The Entitled,” a novel about celebrity, sex and baseball. Two of his other books, “Everybody’s All-American” and “Alex: The Life of a Child,” have been made into movies.

Deford has been elected to the Hall of Fame of the National Association of Sportscasters and Sportswriters and is a six-time recipient of the U.S. Sportswriter of the Year Award.

He has won both an Emmy and a George Foster Peabody Award for his broadcast work and was the subject of an ESPN television biography, “You Write Better Than You Play.”

His talk is sponsored by the Ogden Newspapers Seminar Series.

A.J. Daulerio, editor of, March 25, 10 a.m., 205 Martin Hall

Daulerio is the editor of, the world’s most popular independent sports blog.

Owned by Gawker Media, the sports Web site claims to deliver sports “without access, favor or discretion.” Started in 2005, generates close to 17 million page views per month.

Prior to joining Deadspin full-time, Daulerio was a staff writer for Philadelphia magazine. He also has written for Maxim,, Vice magazine, The Huffington Post and The New York Times.

Lindsay Czarniak, sports anchor for NBC4 in Washington, D.C., March 25, 7:30 p.m., 205 Martin Hall

Czarniak is an anchor and reporter for NBC News4 Sports in Washington, D.C. She also is co-host of “Gameplan,” News4’s Redskins show that airs during football season. She also works as a pit reporter for TNT’s Summer Six-Pack of races for the Sprint Cup racing series.

Last August, Czarniak covered the 2008 Summer Olympic Games in Beijing as an NBC sports desk reporter and host of the daily show, “Gymnastics on Oxygen,” which aired on the Oxygen Network.

Prior to joining NBC News4 in 2005, Czarniak was a sports anchor and reporter for Miami’s NBC affiliate. During that time, she also was a pit reporter covering the ACRA racing series for the SPEED Channel and NASCAR’s Busch series for NBC.

Marty Rotberg, sports marketing consultant, March 26, 2:30 p.m., 205 Martin Hall

Rotberg is a sports marketing consultant who has worked for more than 30 years in the lifestyle marketing arena.

Most recently, Rotberg was a vice president at Velocity Sports and Entertainment, a sponsorship, lifestyle and event marketing agency. He was responsible for overseeing key properties and sponsorship sales for a range of clients, including Breeders’ Cup World Thoroughbred Championships, Cirque du Soleil and Madison Square Garden.

Prior to Velocity, Rotberg worked for the Public Broadcasting Service and major corporations in the areas of strategic promotions and sponsorship sales. He also worked for the North American Soccer League and managed events for World Championship Tennis.

He currently teaches a sports marketing class in the WVU School of Journalism’s Integrated Marketing Communications master’s degree program.

Dave Lockett, communications coordinator for the Pittsburgh Steelers, March 26, 7:30 p.m., G21 Ming Hsieh Hall

Lockett is the communications coordinator for the Pittsburgh Steelers, responsible for overseeing all areas of the club’s public relations and community relations activities.

Prior to joining the Steelers, Lockett was manager of corporate communications at the National Football League, where he oversaw all public relations activities and developed strategic ideas for the NFL’s “Play Football” programs.

Before joining the NFL, Lockett was a senior account executive for a New Jersey-based sports marketing and public relations firm and an account executive for Ketchum Public Relations. His clients have included Reebok International Ltd., Atlanta Committee for the Olympic Games, Budget Rent a Car and American Express.

Details for Journalism Week 2009 are available at