Rachel Johnson (BSJ, 2022) and David Malecki (BSJ, 2022) spent part of their summer
break learning about the advertising and public relations industry from top executives
at Deutsch NY’s Summer Creative, Advertising and Media Program (C.A.M.P.).
The virtual, annual weeklong program is an opportunity for students and professionals
interested in agency work to network, further their development and get a crash
course on the industry.
Martin Hall Agency (MHA), a faculty-led, student-run advertising and public
relations agency operating out of West Virginia University's Reed College of Media,
was recognized at the West Virginia Public Relations Society of America’s (WV PRSA)
2022 Crystal Awards ceremony.
MHA was awarded three Crystal Awards, the highest honor a public relations campaign
can receive from WV PRSA, and one honorable mention during the ceremony Aug. 26
in Charleston – held in-person for the first time since 2019. Public relations
senior Cheyenne Oakes and journalism graduate student Rachel Johnson represented
the agency at the ceremony alongside Advertising and Public Relations Program Chair
“WVU News,” the WVU Reed College of Media’s student-produced television newscast,
has been awarded an Emmy for the special edition episode “Mental Health in America,
a Growing Crisis” in the Student Production Awards presented by the Ohio Valley
Judged by a team of experts, the competition recognizes excellence in television
journalism by college students.
The WVU Reed College of Media has added a new public affairs television show to the
broadcast news curriculum.
“West Virginia Today” addresses matters of public interest and policy including education,
culture and politics. Assistant Dean of Academic Affairs Gina Dahlia, who has led
the award-winning “WVU News” team since 2002, first piloted the class in fall 2020
as a special topics class.
Getting to be creative with the type of content we’re producing for the brand.
Social media is fast-paced with trends coming and going every day. My
team and I are constantly brainstorming new ideas and innovative ways to connect
with our audiences. I even get to help film content for our social platforms
which is so much fun.
Marra, teaching assistant professor in the
WVU Reed College of Media and executive editor at
100 Days in Appalachia, and Stoltman, director of the Opioid Policy Institute,
began their work in the summer of 2020 and officially launched Reporting on Addiction
in September 2021, coinciding with National Recovery Month. During that time, they
created a set of trainings for student journalists, media organizations and addiction
science experts. They also developed research-based reporting guides and a searchable
database of addiction subject matter experts from across the country.