A new fully online bachelor’s degree program at West Virginia University will give students complementary business and communications skills suitable for careers in the marketing, advertising and public relations fields.
The Bachelor of Science in Integrated Marketing Communications degree is an interdisciplinary program where students will take courses in marketing through the internationally accredited John Chambers College of Business and Economics and courses in advertising and public relations through the Reed College of Media, home of the nationally renowned M.S. in Integrated Marketing Communications.