West Virginia University’s renowned Integrated Marketing Communications master’s
degree program has implemented significant changes for the 2019-2020 academic year,
including reduced tuition, fewer required courses and seven new areas of emphasis.
The tuition and course requirement changes affect both IMC and the relatively new online M.S. in Data Marketing Communications. Tuition for both programs will decrease by 16 percent, lowering the overall program cost to $24,600. And, graduation requirements will be decreased by one course, allowing students to complete their degree with ten courses in as few as one and a half years. This is in response to an increasingly competitive market.