An Oscar nomination won’t entice Elaine McMillion Sheldon and her husband, Kerrin, away from their passion: telling the stories of their home state of West Virginia in hopes of bringing attention, and solutions, to its problems – especially opioid addiction.
The $250,000 grant supports WVU’s Community Branding Initiative,
BrandJRNY. Students enrolled in specialized upper-level strategic communications
courses will develop integrated communications campaigns for selected West Virginia
communities within AEP’s Appalachian Power service area. Students will hone skills
in campaign research, strategy, community engagement, budgeting, innovative storytelling
and creating promotional materials, while they discover and decide how best to
brand each community.
Join us for a conversation with top, local journalists, including Pulitzer Prize-winning
Dana CoesterofWVU and 100 Days in Appalachia,and
Roxy ToddofWVPB and Inside Appalachia,led by
Charles Sennott, head of The GroundTruth Project which is launching its new
Report for America initiative here in West Virginia and in Eastern Kentucky, part
of a national effort to place emerging journalists in local newsrooms to revitalize