Earlier this month, students in WVU’s Ad Club earned second place in the regional American Advertising Federation’s (AAF) National Student Advertising Competition.
This year the client was Pizza Hut, and the WVU team participated as part of a new Virtual District with AAF, pitching their integrated plans book during a 20-minute presentation, followed by a Q&A. The students that actively worked on the NSAC Pizza Hut campaign include Valerie Bennett, Josh Bryant-Gainer, Chris Chow, Lindsey Folco, Charity Junkins, Rueben Lee, Ben Lobosco, Ryan McNamara, Nikki Ryder, Chris Schad, and Toni Yelenic. The official presenters were Charity Junkins, Ben Lobosco, Ryan McNamara and Toni Yelenic. Read more about the competition and the district winners online.
Inspired by the desire for more transparent information about West Virginia’s water sources, the West Virginia University Reed College of Media is undertaking a new journalism project supported by a grant from the Online News Association.
The special edition episode, All Things Social Media, was produced by Corey Sanchez of Sissonville, West Virginia, and focused on the Craigslist killer, cyber bullying, cyber stalking and Snapchat
advertising. Sanchez accepted the award on behalf of WVU News on April 23 at the 36th Annual College Television Awards Gala in Los Angeles, California. Sanchez, who graduated in December 2014, won an all-expense-paid trip to LA to accept the award.
The University and Morgantown communities are invited to a “sneak peek” of Evansdale Crossing, West Virginia University’s new student-centered 5-story facility on the Evansdale Campus opening in late fall, at 2 p.m. Friday, April 24. The event will be held on the green quad near the construction site and Engineering PRT station.
Free parking is available at the Creative Arts Center, a short walk from the facility.
On Friday, April 17, CreateAthon@WVU kicked off its very first event on West Virginia University’s campus. The 24-hour, work-around-the-clock event consisted of 35 WVU Reed College of Media students and three professional mentors who worked free-of-charge to create strategic multimedia marketing materials for three Morgantown area nonprofit organizations. The creative blitz began on 3 p.m. Friday and ended at 3 p.m. on Saturday.
The selected nonprofits for the first ever CreateAthon@WVU were Literacy Volunteers of Monongalia
To build on efforts to introduce journalism students to media professionals who are leading experimentation and change in their organizations, the John S. and James L. Knight Foundation is helping to expand West Virginia University Reed College of Media’s Innovator-in-Residence program. The $200,000 grant will add to the college’s ongoing efforts to create a culture of experimentation and innovation and encourage change in journalism education.
Over the next two years, the college will continue to embed innovators from national organizations into media classes and expand the program to add regional innovators. These Innovators-in-Residence will be partnered with college faculty to co-teach experimental courses, exposing students to emerging media technology and creating new practices for the industry.
The West Virginia University Foundation has a paid internship ($9 per hour) available for summer 2015 and the 2015-16 academic year. The intern must be a West Virginia University student who is able to work 15-20 hours this summer and 10-15 hours during the academic year. They will work around the intern’s class schedule.
The intern will assist with the communications and marketing efforts of the Foundation. This includes, but it not limited to, writing news releases and articles for media, newsletters and other publications; writing for the Web; assisting with internal communications; and helping with content development, design and layout for electronic communication, social/digital media and advertisements.
Because so many internship sites are taking longer than usual to make their selections for the upcoming summer, the WVU Reed College of Media will extend the application period for this year’s Student Enhancement Awards. THE DEADLINE HAS BEEN EXTENDED TO APRIL 30, 2015 AT 5:00 PM.
The Student Enhancement Fund provides small awards to students completing a major media market internship or a major-related study abroad program.