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Media College eNews

College of Media launches Data Marketing Communications master's program

Your digital footprint follows you everywhere — from online, to the grocery store, even to the gym. Companies are constantly collecting valuable data about our spending and lifestyle choices, and they’re using that data to customize and target their marketing messages to consumers.

In response to the critical industry need for data-savvy communicators, the West Virginia University Reed College of Media is now offering the nation’s first online master’s degree in Data Marketing Communications (DMC).

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WVU Reed College of Media Student Ambassador Flood Relief Drive deadline Sept. 2

On June 23, a devastating flood hit West Virginia. Richwood High School was one of the schools destroyed, and students will be mobile for the next three to four years while the school is rebuilt.

Requested supplies: Files, rolling files & totes, collapsible carts, plastic storage totes, SD cards, gift cards to Walmart, Target and Office Depot, Staples.

Read Full Article: WVU Reed College of Media Student Ambassador Flood Relief Drive deadline Sept. 2

In the Air Panel August 30

A distinguished panel of photographers will discuss their work in the first exhibit displayed at the Reed College of Media Innovation Center.

“In the Air: Visualizing What We Breathe,” is a photo essay by photographers Brian Cohen, Scott Goldsmith, Lynn Johnson and Annie O’Neil that illustrates the environmental, social and economic effects of air quality in Western Pennsylvania.

Read Full Article: In the Air Panel August 30

Senior Strategic Communications major Courtney Gatto interns in Australia

From July 1-23, I was a strategic communications intern at the Schizophrenia Fellowship of New South Wales (SFNSW) in Sydney, Australia. From day one, I was faced with countless hurdles. From applying for a working visa, to navigating the airports, to understanding the Australian lingo- it was all a learning experience.

When I first arrived, everything seemed backwards. The cars were driving in the left lane, the steering wheels were on the right side of the car and the water flowed counter-clockwise down the drain. For a brief second, as I was standing outside the baggage claim, I thought I was insane for traveling around the world alone. Thankfully, I never turned back (partially because airline tickets were so expensive). Traveling and interning in Australia not only gave me valuable work experience, it taught me more about myself than I could have ever imagined.

Read Full Article: Senior Strategic Communications major Courtney Gatto interns in Australia